Describe A Successful Small Company Or Business That You Know – Academic English – Studocu

Describe

A

Successful Small Company Or

Business

That

Y

ou Know

Y

ou should say :

what the business is

where it is

who runs the business / how you know about this business

and explain why you think it is successful.

Nowadays,

there

is

a

booming

trend

of

start-ups

in

my

city;

however

,

not

all

of

them

are

successful.

One

of

the

businesses

that

I

think

is

the

most

successful

is

a

chain

of restaurants and café

boutiques

.

I

remember

that

2

years

ago,

they

only

had

one

business

in

our

city

.

I

t

quickly

became

one

of

the

favorite

spots

for

the

youth

to

get

together

.

Now

they

have

expanded

with

franchises

in

almost

every

corner

of

my

city

.

The

fame

of

X

has

spread by

word of mouth

and in my case, a friend told me about it.

The

owner

of the

chain

is a

young

woman,

who is

only

31

years

old. Since

I

have

always

been interested

in

opening

up

a small

café/restaurant

of my

own,

I

admire

her

work

a

lot

.

She

has

successfully

created

a

brand

name for

real

food,

in

t

he

modern

era.

Every

time

I

have

visited

this

restaurant,

it

has

always

been

full

and

this applies to all other locations in our city

.

Recently

,

the

group

announced

that

it

had

raised

a

5.5

million-

dollar

investment

from

overseas

funds.

This

proves

that

X

could

be

considered

to have

great potential

in developing

further and

becoming more

successful in the

future.

V

ocabulary



Booming:

Having a sudden increase in business, wealth,

and success.

Eg:

The owner was able to buy new machinery beca

use his company was booming and he

had money to invest



Start-ups:

Companies that are just opening.

Eg:

Many start-ups fail because they do not have e

nough money to survive their first ye

ar in

business.



Chain:

A

group of businesses owned by th

e same company

.

Eg:

There are about 6 large chains of s

upermarkets selling food in the UK.



Boutique:

A

small business that sells fashionable products.

Eg:

A

famous street in London is f

ull of small boutiques selling all t

he latest styles of

clothes.



Franchises:

Businesses that have been given permiss

ion by a company to sell its

products in a particular area.

Eg:

The largest restaurant franchise in the UK

is McDonald’

s.



Wo

rd of mouth

: The chain is famo

us because people have talked a

bout it to each

other

.

Eg:

The news of the accident spread by wor

d of mouth, hours before it was re

ported on T

V

.



Brand name:

The name given to a product by th

e company that produces it.

Eg:

The brand name of the most famous trainers is NIK

E.