On a typical week

 On a typical Monday morning, you start by grabbing a cup of coffee and logging in to WordPress. After a final check, you hit ‘Publish’ on today’s post and let our Social Media Manager, Betty, know that the new post is live and ready to be shared with our 150,000+ LinkedIn followers. After that, it’s time for the Growth team’s daily standup, where you look into the data and discuss what you did yesterday and what you’re planning to do today. You’d already seen that one of next week’s articles requires more visuals than usual, so you flag it to the team to make sure you can get it done on time.

After the standup, you open Ahrefs to research keywords around compensation and benefits, the topic of one of our upcoming new certificate programs. You already know from Google Analytics and Search Console that articles related to this topic perform well on social and search, but want to focus your search more. You have a quick call with Liz, our Learning Content Team Lead, to understand what the lessons will be about and how you can use them in creating blog content. This results in five new topic ideas, which you will discuss with Monika later this week.

Before you know it, it’s time for lunch. You head into the office lounge to join your colleagues for a fresh and healthy lunch prepared by our chef Rick. Afterward, you dive into outline creation. You’re preparing a brief for an article on bias in performance reviews. After researching different types of bias and what other publications say, you look up concrete ways to mitigate bias. You gather all this information and the main keywords in a structured document, which you send to one of our freelance writers. You think Anna would be a particularly good fit for this topic because she’s written about bias and performance management before.

Tomorrow you’ll be working from home so you can fully focus on editing the articles for next week. First on the agenda is a draft on ‘belonging at work’ that a freelance writer shared with you. The article could use some examples to make it more practical and more statistics to help create a sense of urgency. So you’ll do some research; you remember reading about a retail business initiative that helped employees feel more connected to the organization, which you’d like to include in the article with a proper reference. You also hope to find a report on ‘belonging at work’ to add more data to the article.

On Friday, you align with Monika and Luca, our Director of Growth Marketing. While you’re going over Ahrefs together, you notice a new backlink from a website with a high domain rating, plus a shoutout in one of the most popular recruiting newsletters. After the meeting, you share this in the marketing celebrations Slack channel before diving back into your keyword research.

Finally, after a productive afternoon and a busy week, you’re happy to close your laptop and join the team for the monthly drinks at a surprise location in the city center.