College Business Data Analytics Program at Ferris State University Big Rapids Michigan

 Options: Bachelor’s, Certificate, Minor

 Locations: Main Campus

Critical Business Insight

Data analytics, also known as predictive analytics, is a rapidly growing new field.
All over the world, businesses have recognized the importance of data analytics and
its potential as a way to gain an edge over their competitors. And our Business Data
Analytics program will give you an edge as you start your career.

Working side-by-side with our highly experienced faculty, including statisticians,
data miners and information security and intelligence experts, you will work on real-world
projects to discover information hidden in databases, texts, the internet, and other
data sources. You will develop a deep understanding of how data analytics links the
real world to data, solves critical business problems, and assists in cutting-edge
fields such as machine learning and artificial intelligence. 

With your degree in Business Data Analytics, you will accelerate your career in a
rapidly growing field.

Program Details

New Student Admission Requirements

2.50 High School GPA (on a 4.00 scale)

• SAT Scores Two of the Three Criteria:
  1. ERW SAT score of 450 or higher.
  2. Math SAT score of 500 or higher. Placement in MATH 109 or 110 will be considered (Math
     SAT score of 480 or higher).
  3. Composite SAT of 900 or higher. 

• ACT ScoresTwo of the Three Criteria:
  1. English ACT score of 16 or higher.
  2. Math ACT score of 19 or higher.
  3. Reading ACT score of 19 or higher.

Transfer Student Admission Requirements

• Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions
  attended.

  GPA based on completion of 12 credit hours or more.

  Developmental courses will not be considered in computing the GPA requirement.

• Transfer equivalency for Ferris State University’s ENGL 150 or placement during the
  first semester at Ferris State University which would require an English ACT score
  of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of
  6 or higher.

• Transfer equivalency for Ferris State University’s MATH 114 or 115 or placement during
  the first semester at Ferris State University which would require a Math ACT score
  of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary
  Algebra score 75 or higher and College Level Math 0 to 49.

2.50 High School GPA (on a 4.00 scale)

• Business Data Analytics – Bachelor
• Data Analytics – Certificate
• Data Analytics – Minor

Scott Foos

Elies Kouider

Yong Xu

Patty Rettinger

Jeff Ek

• Foundations for Business Analytics
• Introduction to Data Mining
• Data Mining Tools
• Inferential Statistics
• Programming for Analytics
• Applied Linear Models
• Intelligence and Data Warehousing
• Text and Web Mining
• Database Security
• Link and Visual Analysis
• Capstone Experience

Career Opportunities

The job potential is great in this area. According to the U.S. Bureau of Labor Statistics,
the average pay for a data analyst is about $83,000 and jobs in data analytics are
expected only to grow as graduates are sought-after. The most popular three jobs that
you can attain upon graduation are a data analyst, data engineer, and data scientist
depending on your experience. According to Time, Money, Forbes, CNN, and Glassdoor,
data scientist was ranked as the #1 job in 2019 in the United States.

Center for Virtual Learning

We will be moving to the brand new Center for Virtual Learning (CVL) for the Fall
2023 semester. With next-gen classrooms and labs, an advanced Cyber Competition Center,
and cutting-edge esports arena, the CVL will put you at the center of a new era of
education.

Explore the CVL