Cheap Monday : definition of Cheap Monday and synonyms of Cheap Monday (English)

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Cheap Monday logo, designed by Björn Atldax

Cheap Monday is a Swedish clothing label. It was founded in 2000 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store, in a suburb of Stockholm. The clothes started selling at March 10 2004, and from the beginning in only one store called Weekday. The name of the brand originates from the fact that the original store was only open on Sunday. [1] The brand is known for their idiosyncratic designs, and has expanded from their original focus on jeans to include sneakers, flannel, and shirts.

Cheap Monday clothes are distributed in a variety of stores worldwide, including Urban Outfitters and Barneys New York. Recently, Cheap Mondays have also found strong popularity in Melbourne, Australia. They are recognized by their distinctive logo of a skull with an inverted crucifix. The designer of the logo, Björn Atldax, meant it as an anti-religion statement, targeting Christianity in particular, citing the religion as the cause of many wars. [1] By January 2010, the website displays the logo with the inverted crucifix replaced by a single vertical line.

Cheap Monday began originally with jeans but has since branched out into full collections. In addition to its logo, it is also noted for its price which is distincitvely lower than most other quality denim brands. An average pair of Cheap Mondays usually retail around $65USD not going much higher than that.[citation needed]

Acquisition

On March 6, 2008 it was announced that retailer H & M Hennes & Mauritz AB (H&M) would acquire the company Fabric Scandinavien AB, maker of Cheap Monday jeans and operator of the Weekday store. H&M bought 60 percent of Fabric Scandinavien for 564 million Swedish kronor (US$92 million at the time) from the founders of the company: Adam Friberg, Lars Karlsson, Örjan Andersson and Linda Friberg. H&M has “the possibility/obligation to acquire the remaining shares in the company within three to five years.”[2]

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