Cheap Monday – Wikiwand

Cheap Monday was a Swedish clothing label. It was founded in 2004 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store, in a suburb of Stockholm. The clothes started selling on March 10, 2004, and from the beginning in only one store called Weekday. The name of the brand derived from the fact that the original store was only open on Sunday. The brand was known for their idiosyncratic designs,[citation needed] and expanded from their original focus on jeans to include sneakers, flannel, and shirts.

Original Cheap Monday logo, designed by Vår

Cheap Monday clothes were distributed in a variety of stores worldwide, including Urban Outfitters and Barneys New York. They were also available from a range of online stores, including The Iconic, SurfStitch and ASOS. Apart from franchisees, Cheap Monday had four stand-alone stores in London, Paris, Beijing and Shenyang. Several pop-up stores were also established, in Stockholm, Utrecht, Los Angeles and Hong Kong.

Their logo of a skull originally included an inverted crucifix. The designers of the logo, Björn Atldax and Karl Grandin of the design group Vår, meant it as an anti-Christian statement, citing the religion as the cause of many wars.[1] By January 2010, the logo was altered with the inverted crucifix replaced by a single vertical line.