Business model canvas Template | MURAL

About this business model canvas template

Use this template in the early stages of a new business venture to outline all the advantages, targets, challenges, risks, costs, and opportunities of your business. After completing each step, you’ll have an exportable canvas representing all the key details.

What is a business model canvas?

The business model canvas is a tool that business owners can use to plan and organize their businesses. It is essentially a fill-in-the-blank template that covers all of the key aspects of a business, from the value proposition to the revenue model. The business model canvas can be used to plan a new business or to review and improve an existing business.

The main benefit of using a business model canvas is that it forces you to think about all of the key components of a business, which can help to identify areas of opportunity or potential problems. Additionally, the business model canvas can be used as a communication tool, allowing you to quickly and easily explain your business to others. Overall, the business model canvas is a valuable tool for any business owner.

What are the elements of a business model canvas?

A business model canvas is a tool that can be used to help entrepreneurs develop and communicate their business models.

The canvas is divided into nine sections, each of which represents a different aspect of the business model:

1. Customer segments: What customers or demographics are you targeting with your business proposition?
2. Value propositions: For each customer segment, what unique value are you bringing to the market?
3. Channels: What channels and touchpoints are there for your business as you engage each customer segment? (This is how you will deliver value to those customers.)
4. Customer relationships: What relationships do you need to establish with your customer segments to drive engagement?
5. Revenue streams: How does the value you’re bringing to customer segments translate into revenue for your business?
6. Key resources: What assets do you need in order to deliver your unique value to your customers?
7. Activities: What key activities do your value propositions require to perform in the market?
8. Key Partners: Who are your key partners or suppliers? What are you acquiring from those partners? What activities do they perform?
9. Cost structure: As you develop a strong understanding of your business’s infrastructure, how does that inform the cost structure required to deliver on your value proposition?