Business Rules Engine

Pega’s business rules engine

You don’t need to know how to code to easily establish, adjust, or delete rules as business needs change. Pega’s Directly Capture Objectives (DCO) is a shared visual model that seamlessly brings business goals into applications, along with documentation that ties application settings (or changes) back to business goals.

Making customer engagement decisions is easier – and more effective, too. Real-time first-party customer data lets you customize relevant, actionable processes and interactions per user or types of users. From demographics to historical interactions to behaviors within the app, valuable insights can inform rule changes to create better experiences for better engagement.

Pega Marketing and Customer Decision Hub portals are the place to manage rule revisions and monitor rules’ effectiveness. Whether you’re introducing new offers, changing eligibility criteria, or addressing an emerging issue, there’s no need to wait until the next enterprise release to roll out updates. Testing or modifying applications on the fly is easy with Pega. Work with your team’s system architect, revision manager, or strategy designer to easily implement changes.