Business Model Canvas tool and template online – TUZZit

Description of the Business Model Canvas

The Business Model Canvas is a strategic management template for developing new or existing business models. It is a one-page tool composed of 9 elements describing a company’s value proposition, infrastructure, customers, and finances. Here is a 2 minute video providing an overview of the Business Model Canvas. It’s the best short summary to start understanding this powerful canvas.

As the video briefly mentions, the Business Model Canvas is composed of the 9 following segments, which can be filled out by answering some key questions:

• Key Partners

  Who are your key partners/suppliers?

  What are the motivations for the partnerships?

• Key Activities

  What key activities does your value proposition require?

  What activities are important the most in distribution channels, customer relationships, and revenue stream…?

• Value Proposition

  What core value do you deliver to the customer?

  Which customer needs are you satisfying?

• Customer Relationship

  What relationship that the target customer expects you to establish?

  How can you integrate that into your business in terms of cost and format?

• Customer Segment

  Which classes are you creating values for?

  Who is your most important customer?

• Key Resources

  What key resources does your value proposition require?

  What resources are important the most in distribution channels, customer relationships, revenue stream…?

• Distribution Channel

  Through which channels that your customers want to be reached?

  Which channels work best? How much do they cost?

  How can they be integrated into your and your customers’ routines?

• Cost Structure

  What are the largest cost in your business?

  Which key resources/ activities are most expensive?

• Revenue Stream

  For what value are your customers willing to pay?

  What and how do they recently pay? How would they prefer to pay?

  How much does every revenue stream contribute to the overall revenues?

The video by Mark Zimmerman, CIO at MaRS, really deliver the essence of every parts of the canvas and will help you get started :