Business Model Canvas Coaching[ 17583 ] – _The following memo was developed to guide your – Studocu

_The following memo was developed to guide your understanding of the
Business Model Canvas (BMC) and facilitate the upcoming case assignment
work. Mark Winkler

The business model canvas was initially developed by Alex Osterwalder and
Yves Pigneur and introduced in their book ‘Business Model Generation as a
visual framework for planning, developing, and testing an organization’s
business model(s). As such, you may have encountered it in start-up and
entrepreneurial programs and courses.

However, there are many other applications for this strategic framework. The
upcoming Uber case provides an opportunity to experience and apply this
versatile strategic planning tool and strengthen your business acumen.

We will use the BMC to assess the status and viability of the two Uber
business models (Uber Black) and (Uber X).

What is a business model? How to apply a business model canvas to
assess the alignment between the building blocks in creating,
delivering, and capturing value.

A business model is simply a plan describing how a business intends to
make money. It explains your customer base and how you deliver value to
them, and the related details. And the business model canvas lets you define
these different components on a single page.

The business model canvas is a strategic management tool that lets you
visualize and assess your business idea or concept. It’s a one-page document
containing nine boxes that represent different fundamental elements of a
business.

Take a moment to look at the attached BMC template. The template includes
the nine building blocks common to every business. For a start-up, the
Business Model is used to make sure the elements are considered and
developed before launching your enterprise. For the upcoming assignment,
Uber Case, you are asked to ‘assess’ the two business models (Uber Black)
and (Uber X) elements.

When looking at the template, note the right side of the canvas focuses on the
customer or the market (external factors that are not under your control). In
contrast, the left side of the canvas focuses on the business (internal factors
that are mostly under your control).

In the middle, you get the value propositions representing the exchange of
value between your business and your customers.

In reviewing or assessing the nine building blocks for Uber Black and UberX,
try to answer the questions embedded in each block of the template. For
additional insight into summarizing or answering the questions, feel free to
visit the following link: creately/blog/diagrams/business-model-
canvas-explained/. This site offers sufficient detail on interpreting the nine-
block content requirements. However, numerous sites are explaining the
model and its applications if this does not work for you. After you populate the
canvas for each business, review and make sure you can explain how the
business operates to create, deliver, and capture value. Have fun with this.