Business Canvas Model- CBTL – BUSINESS CANVAS MODEL: STARBUCKS COFFE COMPANY BUSINESS CANVAS MODEL: – Studocu

BUSINESS CANVAS MODEL: STARBUCKS COFFE COMPANY

BUSINESS CANVAS MODEL: BO’S COFFEE

Key Partners Key Activities Value Proposition Customer Relations Customer Segments

 Coffee Producers
 Coffee machine makers
 Apple (iTunes)
 MSNBC morning news
program
 Duracell Power mat
 AT & T

 Marketing
 Seasonal product
 Complementary
products
 Supply chain
management

 Place to do homework
with free Wi-Fi and
hang-out with friends
 Place to work with
good music and free
Wi-Fi
 Unique coffee with
respect to customer’s
taste

 Loyalty card
 Mobile app
 Cups with customer’s
name

 Coffee Drinkers
 Students
 Freelancers
 Passers by
 Massive Public

Key Resources Channels
 Coffee equipment
 Human resources
 Suppliers
 Starbuck’s brand
 Facilities
 Financing
 Packaging and
Bottling company

 Starbucks Stores
 Vending machines
 Super markets
 App store
 Hotels
 Airlines

Cost Structure Revenue Streams
 Coffee & Milk
 Machinery
 Rent of stores
 Transportation of Supplies
 Paper cups
 Facilities
 Marketing
 Salary of Employees
 Taxes

 Cross – Selling
 Sales of food and beverages
 Franchise
 Packaged / Bottled coffee
 Mugs
 Thermos

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

 Farmers from Sagada,
Benguet, Mt. Kitanglad in
Bukidnon, Mt. Matutum in
Cotabato and Mt. Apo in
Davao
 Food delivery platforms
 Partners with Philippine
Brands and Enterpreneurs
such as Anthill, Theo and
Philo, Bayani Brew, Tsaa
Laya, Agrea
 Affiliates with Coffee
System Franchise
Corporation

 Strong branding
strategy
 Logistics and
sourcing teams
carefully forecast
monitor stock levels
in its warehouse and
stores
 Continuously
improving the
training department
for employees
 Encourages
employees to share
ideas and work
together as a team

 High quality coffee
experience
 Relaxed and friendly
stores ambiance
 Great food and
beverages
 Ease of ordering
experience
 Roasting high quality
Philippine origin coffee
beans

 Welcoming service of
the crew
 transparency

 Demographics
segmentation in the
category of:
– Students
– Young
professionals
– Average to high
income group

Key Resources Channels
 Coffee beans locally
sourced from coffee
plantations
 Life-force of
personal passion and
entrepreneurial
energy

 Bos Coffee Advance
Ordering Botty
(Facebook Messenger)
 Official Bos Coffee
Shops
 Mobile food delivery
marketplace

Cost Structure Revenue Streams

 Bos Coffee allocate cost to these categories:
– human resources -products and ingredients
– advertising
– human resources

 Hot brewed coffees usually start at P90 while their ice blended coffees
are from P135-P145.
 For P500, two can enjoy freshly brewed, high quality coffee and
delicious cake along with a calming ambiance

BUSINESS CANVAS MODEL

BUSINESS CANVAS MODEL- STARBUCKS, BO’S COFFEE AND COFFEE BEANS AND TEA LEAF

BUSINESS CANVAS MODEL Comparative Analysis
 Customer segment  They cater the average to high income group especially students, coffee drinkers and young
professionals.
 Value Proposition  They offer high quality coffee experience as well as satisfying the customer.
 Bo’s Coffee focuses on home grown coffee.
 Channel  Uses different channels to distribute its products outside the company-operated stores. These
include arrangements with foodservice companies, licensed partners, grocery channel, and
direct-to-customer market channels.
 Customer Relationship  Offer face to face services to frequent coffee drinkers in local stores every day.
 Creates brand loyalty
 The employees are well trained and dedicated.
 Revenue Streams  Aside from brewed and cold coffee they also serve food and pastries as well as product
accessories.
 Key Resources  Starbucks and Coffee Bean & Tea Leaf sourced their coffee beans from other countries while
Bo’s Coffee, has Philippine origin coffee beans.
 These coffee shops has their own intellectual resources, human resources and physical resources.
 Cost structure  Allocate their costs across different sectors such as advertising, equipment, ingredients, human
resources and transportation costs.
 Key Partners  Starbucks and Coffee Bean & Tea Leaf associate with international coffee bean plantations while
Bo’s Coffee sourced from locally coffee bean plantations.
 Starbucks and Coffee Bean & Tea Leaf partners with international company for advance
technologies.
 Key Activities 