Business Apps Authentication

Business Apps, available across Facebook surfaces, is where small businesses can go to discover and connect to third-party business apps to easily get set up with business tools at low tech cost in order to grow and achieve their business goals.

Unlike Business Login, because the Business Apps flow is launched from our surfaces, there is an additional step that requires the user to log in to your platform via a pop-up browser to authenticate and select their business to connect (identified by an external_business_id defined by you). On successful authentication, the user will be redirected back to the flow to complete the onboarding.

If you would like to have your app displayed on our Business Apps surface, you need to build an authentication URL, a Webhook endpoint and get those set up and validated via Developer Panel.

All apps must apply for Integration Review, once your FBE integration is approved, your app will be available to public users.

Note: Business Login can be used as an alternative to Business Apps for authentication. See the documentation on how to use Business Login.