Business Analyst

Description

About the role:

The Customer Lifecycle Business Analyst is part of Corporate Marketing, specifically Marketing Strategy & Operations, and will report to the Director of Customer Lifecycle. As the Customer Lifecycle Business Analyst, you’ll be focused on creating business analyses to help deliver customer interactions that are engaging and delightful throughout the customer journey, for Gartner prospects and clients. You will use advanced analytical methods to develop creative approaches that solve complex problems. You will be at the center of a highly cross functional Customer Lifecycle team and will provide governance, process, and consultation to key stakeholders, across all business units at Gartner.

What you will do:

Uncover and champion opportunities for orchestrated and integrated customer experiences across teams
Use data analysis, behavioral analysis, customer feedback, and competitor research to understand what motivates our customers
Analyze customer usage and churn patterns to drive decision-making around the adoption of strategies to run at each point in the lifecycle
Identify and escalate gaps in the customer journey based on customer needs while surfacing limitations or roadblocks with people, process, or technology; and communicate the impact of solving for these gaps
Ensure we are driving users back into the funnel with an emphasis on subscriptions, revenue, loyalty, and customer lifetime value
Develop an “always-on” testing framework to test hypotheses aligned with key objectives
Partner with cross-functional teams including Corporate Marketing, Sales, Service Delivery, Research & Advisory, and Conferences
Design strategies to ensure the right message is delivered at the right time based on buying stage, persona, intent signals, and other factors
Create and evolve business rules for touchpoint (example – email) frequency, methods, and timing, and ensure internal compliance, while we follow best practices for GDPR, CASL, CCPA, and double opt-in
Inform and drive process enhancements toward a true single view of customers across the customer lifecycle and from graduation to retirement

What you will need:

Bachelor’s degree in Marketing, Communications, or related field
5+ years of related work experience, including some at an enterprise, such as analysis of customer or lifecycle marketing, acquisition and retention, customer loyalty, and/or subscription-based models
Experience providing strategic recommendations on how to achieve a better customer experience along the customer journey and better business outcomes
Ability to leverage data to measure results and drive optimization and innovation
Have analyzed data for channel performance (especially email), connected touchpoints across the lifecycle, the data and tech automating these touchpoints, and laddered results up to higher-level business objectives
Ability to work independently, while also able to build strong internal relationships and consensus on critical initiatives

#LI-DA2

#LI-Hybrid

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we’re proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we’re recognized worldwide as a great place to work year after year. We’ve been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected] .

Job Requisition ID:63416

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