Business Adventures - by John Brooks - EU-Vietnam Business Network (EVBN)

About the Book

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself. Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers … Business Adventures is truly financial journalism at its liveliest and best.

Book Synopsis

“Business Adventures remains the best business book I’ve ever read.” –Bill Gates, The Wall Street Journal

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtimecontributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . .is truly financial journalism at its liveliest and best.

Review Quotes

“[Brooks] provides the early version of what we think of as Malcolm Gladwell-style or Freakonomics-style lessons. . . . But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects.” —National Review

“[Brooks] provides the early version of what we think of as Malcolm Gladwell-style or-style lessons. . . . But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects.” —

“More than two decades after Warren [Buffett] lent it to me–and more than four decades after it was first published–Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.” –Bill Gates, The Wall Street Journal

“More than two decades after Warren [Buffett] lent it to me–and more than four decades after it was first published–remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.” –Bill Gates,

“The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics (e.g., price-fixing scandals in the industrial electronics market) into rollicking narratives. He’s also funny. . . . He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce.” —Slate

About the Author

John Brooks (1920-1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once in Golconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review.

John Brooks (1920-1993) was an award-winning writer best known for his contributions to theas a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books, andhave endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews forand the