Blog Design Inspiration: 20 Ecommerce Blog Page Examples - Oberlo

Do you want to add a blog to your online store? Consider this: Over half of B2C marketers using content marketing can confirm an increase in sales thanks to their content. If you’re ready to start blogging, you may be in need of some inspiration. In this post, we’re going to showcase 20 ecommerce blog layout examples that you can use as a starting point for blog design inspiration, content ideas, and more.

How to Start a Blog on Shopify

If you’re just getting started with blogging, you’ll be happy to know that you can manage your blog using Shopify. Many free and paid Shopify themes have a blog (also referred to as articles, a journal, or the news section) so your blog matches the look of your online store.

blog design

To create your first blog post and manage your blog in Shopify, go to your online store under the Sales Channels menu and click on the Blog Posts link. Click on the Create blog post to create your first and future blog posts.

Shopify Blog Page

While you can manage your blog using Shopify, some ecommerce store owners manage their blog using CMS systems like WordPress or social blogging platforms like Tumblr. If you choose to use another system to manage your blog, be sure that you are able to find a theme that matches your online store so that visitors who go from your blog to your store (or vice versa) have a consistent experience.

Blog Design Examples

Now, let’s look at 20 ecommerce stores that use blogging as a part of their online marketing strategy. As you scroll through the list look closely at them. Examine the great blog design present, the best blog design layouts, and blog post title ideas along the way. These should inspire you to create a better blog that drives sales for your online store.

The following ecommerce blog examples incorporate free and paid Shopify themes as well as custom designs.

How To Design A Blog

Once you have chosen a blog template to begin your blogging career you may need to make slight changes create something truly unique. This could be choosing the right colors for your brand, or experimenting on layouts. With Shopify and other blogging platforms, you can edit templates easily. It can be done through the editor tool where you can customize things to your liking.

Things to consider when designing your blog include:

What content will I create for it
Will it be content or image heavy
Will I include video as part of my blog
Do I need social sharing buttons or a comment section
What will my call to action be on these pages and where will it sit

These considerations may seem less important when you are thinking about designing a blog. In reality, though all these questions need to be answered before you choose a template. This is to make sure you chose the right blog layout for the content you intend to publish and promote.

How Do You Create A Successful Blog

First, you need to decide on the content topic of your blog. Next you need to look towards how you plan to write it. How will it differ to those who write on this topic? Will it be long-form or short? Video or text? What will your tone of voice be? Do some competitor research and spend time planning before creating your successful blog.

Here are some ways you can make your content stand out:

Find a Niche
Choose Your Ideal Reader
Add Value to Your Readers
Be Original
Be Honest and Transparent
Add Your Personal Touch
Do Research
Talk to Your Readers
Define Your Imagery
Keep It Simple

In Conclusion

As you can see, there are lots of ways that you can create a blog that is unique because of your brand’s approach to the products you sell and the market to which you sell. Your blog design can easily be enhanced on Shopify. Consider getting blog design inspiration from other ecommerce stores similar to yours. And start blogging to boost your online marketing today!