Best Business Invitation Wording Examples

Best Business Invitation

Wording Examples

If you’re hosting a business event you will undoubtedly need to print professional business invitations to create excitement and attract your target audience. Business invitation wording is key to your event’s success; the right invitation text creates desire, generates interest, and motivates guests to RSVP. In fact, great invitation wording can easily double event attendance. The following tips will help you pen the perfect business invitation wording every time.

1 Start with the basics: the 5 W’s

Begin by listing all the information you need to include in your business event invitation wording, including the 5 W’s:

Who (Who is hosting the event? This could be your company, a division in your company, or a manager, employee, or owner)
What (What is the name of the event?)
When (When will the event be held? Include the date and time)
Where (What is the address of the event? Will it be held in a specific area, such as the cafeteria or auditorium?)
Why (Why is the event being held? What benefits can guests expect? What will the experience be like?)

You’ll need to work each of these into your invitation text to make it easy for your guests to understand why they should attend your event, when it is, and how to get there. Your invitation wording will also need to include any additional information, such as:

Special offers or incentives
Event schedule
Whether attendees are allowed to bring guests
Anything attendees should bring
Attire (formal or casual, if it’s not evident in the event description)
Catering information (list your menu if the event is catered; if guests have different menu options, let them choose via RSVP)
RSVP information (should they respond via mail, phone, online, text, etc.?)

Once you’ve listed the information you need to include, you can start writing your event invitation wording.

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Establish the atmosphere

Consider your event atmosphere, and match your invitation format accordingly. For example, corporate event invitation wording might be strategically different than business lunch invitation wording, which would differ from cocktail party invitation wording.

Similar to event attire, your invitation format should reflect a formal or casual setting. Use formal invitation wording or corporate invitation wording for:

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Not all corporate invitation wording needs to be formal; birthday party invitation wording or Christmas party invitation wording, for example, can be casual. The same could be true for business lunch invitation wording and even Halloween party invitation wording, as well as employee appreciation events, concerts, and other fun corporate event invitation wording.

Casual invitation wording often incorporates phrases such as:

You’re invited!
Please join us
It’s a party
Don’t miss this…
And any fun and entertaining phrases you’d like to include

Other invitation tips include:

Keep it simple

Plain fonts are preferable because they’re easy to read
Your headline

should make it clear your audience is receiving an invitation to a special event
Use plenty of white space

to increase readability and comprehension
Centering the text

is acceptable and often preferred
Standard business invitations

are typically no longer than 14 lines