Bachelor of Science in Business Administration | California State University, East Bay

The BSBA Program is structured around a set of core courses, enabling you to develop general business perspective and skills. The program currently offers concentrations in Accounting, Finance, General Management, Human Resources Management & Organizational Behavior, Information Technology Management (ITM), Marketing Management, and Operations and Supply Chain Management .

The Business Administration Online Major

The major consists of 54 semester units. 

Please consult an advisor in the BSBA Online Program in the College of Business and Economics for clarification and interpretation of their major requirements.

Major Requirements

Lower division core requirements (see Admission for more details)

Upper division core requirements

Requirements for any chosen “Concentration”

Upper Division Core Requirements (33 semester units)

MGMT 385 or ECON 385 Multinational Business or Global Economic Analysis (3)*

BUS 335 Communications in Team Building (3), substitute either MGMT 408 or MKTG 445

ECON 380 Managerial Economics & Business Strategy (3)

FIN 300 Financial Management (3)

ITM 300 Information Technology Management (3)**

MGMT 300 Business & Professional Ethics (3)**

MGMT 310 Organizational Behavior (3)

MGMT 350 Decision Science (3)

MGMT 360 Operations Management (3)

MGMT 370 Business, Government & Society (3)**

MKTG 300 Marketing Principles (3)

MGMT 499 Seminar in Strategic Business Management (3)

*Neither MGMT 385 nor ECON 385 can be used as an elective for any BSBA concentrations.

**ITM 300, MGMT 300 and MGMT 370 are not required for the Concentration in Accounting.

Concentration in

The coursework in the accounting concentration prepares students for accounting, auditing, or tax positions in public accounting firms, corporations, government agencies, or non-profit organizations. It is a rigorous accounting program that provides students the required education units to qualify for the Certified Public Accountants (CPA) exam. The program focuses on the knowledge of the U.S. financial reporting and auditing standards, federal taxation, business laws and regulations, and accountants’ professional responsibilities. It also enables students to develop professional communication and collaborative teamwork skills. The following courses are offered currently to complete this concentration:

Required Courses

ACCT 311 Intermediate Financial Accounting I (3)

ACCT 312 Intermediate Financial Accounting II (3)

ACCT 321 Auditing I (3)

ACCT 

325

Accounting Ethics (3)

ACCT 331 Federal Taxation for Individuals (3)

ACCT 340 Accounting Information (3)

ACCT 370 Accounting for Governmental and Not-for-Profit Entities (3)

ACCT 411 Advanced Financial Accounting (3)

Required Elective: ACCT 431, or substitution approved by the Department Chair.

Please note that many courses are sequential, and the prerequisites are enforced for this concentration. Some Accounting courses are only offered once per year. Please check with your BSBA Online advisor to find out when each Accounting course is offered, and for schedule planning assistance.

 Concentration in 

Finance

The concentration in finance is designed to prepare you for a career in the financial management of business firms, banks, related financial institutions, investment banking, investment management, and securities brokerage. In addition to the development of a theoretical basis of decision-making, coursework emphasizes experience in solving the problems that face you as financial manager. The following courses are offered currently to complete this concentration:

Required Courses

FIN 405 Corporate Finance (3) – Only offered in Spring

FIN 420 Investment Analysis (3) – Only offered in Fall

Elective Courses: 12 semester units; select four electives

FIN 410 Problems in Corporate Finance (3)

FIN 430 Derivatives Markets (3)

FIN 435 Risk Management in Financial Institutions (3)

FIN 445 Financial Modeling (3)

FIN 460 International Business Finance (3)

FIN 470 Entrepreneurial Finance (3)

FIN 475 Adv. Investment Analysis & Ethics (3)

FIN 480 Real Estate Finance (3)

FIN 482 Real Estate Valuation (3)

FIN 497 Seminar in Financial Theory (3)

Concentration in General Management

The concentration in general management allows breadth of study in business fields. Students can choose 18 semester units of upper division elective courses offered by the College of Business and Economics (excluding ECON 300, ECON 385, BUS 385, MKTG 305) that meet their needs, interests, and career goals. Courses must be drawn from at least two different subject areas. Subject Areas: Economics (ECON), Finance (FIN), Human Resources & Organizational Behavior (MGMT), Information Technology Management (ITM), Operations & Supply Chain (MGMT), Marketing (MKTG).

Concentration in Human Resources Management and Organizational Behavior

The coursework in the Human Resources Management/Organizational Behavior (HRM/OB) concentration centers on how firms can best utilize their most critical resource, their employees, to create a work environment that promotes excellence. It prepares students for careers in HRM and also general management by providing a depth of knowledge in HRM functions, and also a breadth in the soft skills necessary for effective leadership, in a variety of organizations. Coursework is concerned with recruiting and selecting the best employees, determining fair compensation, learning how to comply with employment laws, performance management, people analytics, negotiations, leadership, creativity, and managing diverse teams. The following courses are offered currently to complete this concentration:

Required Courses

MGMT 312 Human Resources Management (3) – Only offered in Fall

Elective Courses: 15 semester units; select five electives

MGMT 311 Managing Diversity in the 21st Century Workplace (3)

MGMT 314 Leadership and Management (3)

MGMT 316 Training and Development (3)

MGMT 318 Employee Relations and Employment Law (3)

MGMT 320 Negotiation and Conflict Management (3)

MGMT 400 Seminar on Special Topics in Human Resource Management & Organizational Behavior (3)

MGMT 402 Managing the Global Workplace (3)

MGMT 404 Staffing and Talent Management (3)

MGMT 406 Compensation and Reward Systems (3)

MGMT 408 HR Analytics (3)

Concentration in Information Technology Management (ITM)

This concentration prepares the graduate for management positions in the IT (information technology) industry. With the emergence of technology such as the Internet, ERP systems and wireless communication, IT applications are now a fundamental and organic component of every business discipline. This concentration gives you a comprehensive overview of these applications in different functional areas of an organization such as accounting/finance, marketing, manufacturing, distribution and human resource management. As a graduate of this concentration, you would have a solid understanding of IT applications in different areas of business, how they embed within their respective business processes and add value to them. The following courses are offered currently to complete this concentration:

Required Courses

ITM 330 Business Applications Programming (3) – Only offered in Fall

ITM 331 Database Management Systems (3) – Only offered in Spring

Elective Courses: 12 semester units; select four electives

ITM 332 Business Data Communication (3)

ITM 336 Information Systems Development and Management (3)

ITM 338 E-Business Technology & Management (3)

ITM 440 Business Intelligence Systems (3)

ITM 442 Healthcare Information Systems (3)

ITM 446 Information Security (3)

ITM 448 Information Systems Analytics (3)

ITM 449 Advanced Topics in Information Technology (3)

Concentration in Marketing Management 

The task of marketing is to help an organization create and maintain satisfying relationships with its important customers. Students completing the coursework in the Marketing Management concentration acquire the knowledge and skills necessary to understand the needs of customers and the market, to design effective marketing strategies, and to successfully implement and monitor the chosen marketing program. Global competition coupled with technological advances forces both for-profit and nonprofit organizations to revitalize the marketing function for their success. The growing awareness of the importance of marketing has led to an increase in the number of marketing positions available. The concentration prepares students for careers in advertising and promotion, brand and product management, sales and sales management, retailing, non-profit, international marketing, marketing research, new product planning, marketing logistics and public relations.

Required Courses

MKTG 310 Marketing Research (3) – Only offered in Fall

MKTG 314 Consumer Behavior (3) – Only offered in Spring

MKTG 440 Marketing Strategy (3) – Only offered in Spring

Elective Courses: 9 semester units; select three electives

MKTG 312 Marketing Analytics (3)

MKTG 415 Corporate Communications (3)

MKTG 420 Product, Service and Brand Management (3)

MKTG 424 Sales Management (3)

MKTG 425 Business-to-Business Marketing (3)

MKTG 426 Advertising and Promotion Management (3)

MKTG 427 Digital Marketing and Social Media (3)

MKTG 430 International Marketing (3)

MKTG 432 Marketing for New Ventures (3)

MKTG 434 Social and Digital Media Analytics (3)

MKTG 497 Seminar in Selected Marketing Topics (3) 

*An introductory course in Psychology is strongly recommended. It may also satisfy lower division G.E. requirements.

Concentration in Operations and Supply Chain Management

This concentration is designed to prepare students to manage all the aspects of a firm’s operations and supply chain functions in order to increase its efficiency and effectiveness, improve quality and eliminate waste of resources. This concentration covers purchasing and management of the material resources in the supply chain process and distribution network, production and operations management within the firm, project management, service operations, and quality management. The following courses are offered currently to complete this concentration:

Required Courses

MGMT 362 Service Operations Management (3) – Only offered in Fall

MGMT 364 Global Supply Chain Management (3) – Only offered in Spring

Elective Courses: 

12 semester units; select four electives

MGMT 365 Enterprise Resource Planning & Control (3)

MGMT 366 Logistics Management (3)

MGMT 368 Quality & Process Improvement (3)

MGMT 369 Supply Management and E-Commerce (3)

MGMT 450 Project Management (3)

MGMT 455 Supply Chain Data Analytics (3)

MGMT 460 Healthcare Operations Management (3)

MGMT 465 Emerging Tech in Operations (3)

Other Degree Requirements

In addition to major requirements, you must also complete University requirements for graduation, which are described in the Baccalaureate Degree Requirements chapter in the University Catalog. These include:

• The General Education-Breadth requirements
• The U.S. history, U.S. Constitution, and California state and local government requirement
• The University Writing Skills requirement
• The residence, unit, and grade point average requirements

Program Format

The BSBA Online Degree Completion Program is offered completely online, in an asynchronous format. As a student in the program, you’ll enjoy the options of using chat rooms, audio streaming, video clips, simulations, and other electronic tools offered through Blackboard and other platforms.