Bachelor of Digital Marketing

Digital marketers are in high demand as organisations require new marketing skills to gain the competitive edge in a digitalised business world.

This program produces digital marketing professionals who are ready for careers in a business environment characterised by accelerated change in technology and consumer habits.

With the skills learned, you will participate in every step of the marketing process, from designing high-level marketing strategies to executing marketing communication campaigns, for the goal of delivering services and products to customers. 

Utilise digital tools effectively to support marketing tactics, including social media marketing, mobile marketing, and search engine marketing. You will be able to analyse and measure the performance of digital channels including websites, social media, and email.