Advertise your business | business.gov.au

Types of advertising

Examples of advertising media include:

• digital channels (including websites and social media)
• television
• radio
• print (for example, in specialist magazines read by your target audience)
• cinema advertising
• billboards and transit signs
• door-to-door sales.

With a range of choices, finding the best advertising mix for your business can be challenging. The advertising you choose should depend on:

• your business
• your budget
• the types of media your target audience accesses.

For example, social media may be a free or low-cost way to advertise, but is used differently across different age groups. Make sure your target audience accesses your advertising platform. You may benefit from using a mix of media.

Digital advertising

Digital advertising allows you to reach a larger target audience, all over the world, 24 hours a day. You can focus your efforts on your ideal buyer and build a community around your product or service. You can reach your customers and your customers can engage with you in a two-way format.

Some digital options include:

• social media advertising
• mobile app advertising
• email marketing
• online promotion through website banner ads, display ads, keywords and video.

With digital advertising, you can:

• track your customers
• analyse their buying behaviour
• customise your message to their preferences.