About the Meta Ads Manager account overview page

If you’re looking for ad account limits, they’re also available on Ad limits per Page

The Ads Manager Account Overview page shows alerts, recommendations and steps that you can take to improve or effectively deliver your campaigns. If you’re new to Ads Manager this is also the best place to get started and set up your account.

How do I set up Ads Manager?

If you’re new to Ads Manager the Account Overview page will guide you through the steps required to begin advertising across our platforms.

To get started:

Go to Account Overview.
Add your payment method.
Create or connect an existing Facebook Page.
Verify your business email.
Now you can return to Ads Manager to create a new ad.

How do I monitor my ad account?

Once you begin advertising you can return to the Account Overview page to access a summary of your ad account activity and see opportunities to improve your campaign performance.

The Account Overview page displays key metrics associated with your active or recently completed campaigns. On the right, below your ad account name and id, you’ll find basic information about your account like the number of your active campaigns, the amount spent and the current balance of your account spending limit. You can also see what percent of your budget was spent in the Learning phase, over the last 7 days.

Account Overview groups information and guidance to help you address campaign health, understand performance and make optimizations. This dashboard displays:

Alerts: These are any urgent items that need to be fixed in your account, such as ad rejections and payment method expiration.
Recommendations: These are actions you can take to improve your campaigns, such as delivery recommendations.
Campaign trends: These are high level campaign insights that show trends in your campaigns’ primary ad metrics, such as the number of ThruPlays for video view campaigns or Page likes for engagement campaigns.
Access to a Meta Marketing Pro: This is an entry point to learn more about Facebook strategies and speak to a dedicated Marketing Pro(limited to certain audiences).
Ad limits: As you approach your Facebook Page’s ad limit you’ll see a progress bar with the current total of your active ads. Click See ways to reduce your ad volume for tips to avoid reaching your ad limit.
Tasks: If there are any pending ad account setup tasks that may improve your ad performance we’ll notify you and provide guidance for how to complete the task here.

Some sections, such as alerts and recommendations, won’t always be visible and will only be shown when they’re relevant to your ad account.

For example, if you have multiple ad sets delivering to very similar audiences we’ll notify you of the audience overlap and link you to the ad sets in question. Audience overlap can cause your ad sets to enter into the same auction to deliver to the same group of people, leading to fewer desired results. We’ll provide you with a recommendation for how to address the issue and improve your results. We’ll also link you to additional resources when available.

To return to the Ads Manager campaign table choose the campaign page icon. For more detailed campaign performance metrics and audience demographic insights, choose Ads Reporting from the menu icon.