5 Videos Every Small Business Needs In 2023

The purpose of this business video: to build an emotional connection between your brand and audience.

Imagine walking into a room full of strangers at a networking event. What’s the best way to connect and build relationships with attendees? I can tell you one thing: it’s not by hovering over the buffet tables (no matter how good the hors d’oeuvres look). The quickest way to get yourself known—and begin building rapport—is by introducing yourself and striking up conversations. And for your business, you need to do the same. 

Although it’s not feasible to speak to everyone in your audience one-on-one, you can create a company introduction video that does the talking for you.You can show your company culture, share your brand slogan, speak about your values and goals, etc.

When done right, it will feel personal and build a connection between your audience and brand. And in today’s world, personal connections lead to big payouts: 76% of consumers report they’ll buy from brands they feel connected to (instead of buying from the competition).

Take The Little Potato Company and their introduction video, for example: