3 Best Types of Facebook Ad Audience to Target: Facebook Targeting Options

Facebook ad targeting is one of the best ways to generate Facebook leads for your business, but it can also be one of the most expensive.

Facebook ad audience targeting options allows you to reach prospects based on their browsing history and interests, rather than just running a large-scale advertisement in a particular area without targeting rules.

Targeting the wrong set of “Facebook ad audiences” will result in a low return on your investment (Ad spend).

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Are you targeting Facebook ad audiences to make money?

You have only two options;

1: Become a Facebook advertising expert.
2: Or Hire a Facebook advertising agency.

Otherwise, you will lose a lot of money while consuming your time targeting the wrong Facebook target audiences or doing something that never works as others did in the past.

Get in touch with a Facebook advertising expert today for a free strategy call.

Today, we will discuss types of Facebook ad audiences to target to increase your sales utilizing Facebook advertising.

Read more: best advertising agency for small businesses in Florida

Facebook ads targeting options and audiences

Facebook ads targeting are a great way to reach your customers with a compelling and well-targeted message.

You can reach your prospects based on demographics, location, interests, and behaviors. A more advanced targeting option is available in Facebook’s Custom Audience Tool.

With this feature, you can upload an email list or customer database, and Facebook will show your ads to people you know or who have already interacted with you in the past.

Facebook ad is a great way to target an audience receptive to the message you want to convey. Utilizing Facebook ad targeting options, you can get laser-focused with your advertising efforts and reach your target audience with pinpoint accuracy.

If you have an in-depth understanding of your business, it is much easier to identify the best Facebook target audiences for your products or services.

When you know your business, you can select specific demographics and other interests from Facebook’s hyper-targeting tool, ultimately leading you towards success in your marketing efforts.

We have different “types of Facebook ad audiences and targeting options.”

Below is a list of Facebook audiences you should be targeting for high return on investment (ROI).

1. People who are interested in your product or service
2. People who have bought your product or service in the past
3. People who like your page, commented on your post, or visited your website
4. And your competitor audiences

Your Facebook audience is your everything, and it is essential to make sure that they understand what you are trying to say.

To find out who your target audience is, you must first identify a problem that needs solving.

Once you find a problem, narrow down the market size by looking at any demographics or Psychographics associated with it. Finally, make sure that there is demand for this solution.

Facebook Targeting Options: Types of Facebook Ad audiences

Fb Audiences: What are the best audiences to target on Facebook?

We have three main types of Facebook audiences in Facebook advertising.

Below are the three main types of Facebook ad audiences you should target for best ROI:

Using the right strategy and marketing techniques, targeting these audiences with Facebook ads will increase your conversion rates.

Best Facebook Audiences to Target Using Facebook Ads

Let’s break down different types and the best FB audiences to target on Facebook.

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Here are some of our case studies:

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We used Facebook Ads and Google Ads to Drive Over 6 Figures in Sales for a B2B Brand.

Case study 1

We Used Social and Paid Media to Drive Over 1000 New Customers To The Grand Opening of a New Ice Cream Shop.

Case study 2

How We Used Social and Paid Media to Drive 450 New Customers To a Coffee Shop Franchise Grand Opening.

Case study 3

Best Facebook Audiences #1: Facebook Core Audiences

Facebook’s Core Audience targeting options are a great way of reaching people who are most likely to be interested in your campaign.

The Facebook core audience tool is great for businesses that have a more specific audience in mind. It also allows you to target every possible group of people you can think of, while Facebook does the trick by using their data and algorithm to find your ideal audience for you.

facebook ad Facebook core audience

The Facebook core audience targeting options can be helpful if you’re looking for high-quality leads and want to put your money where it will do the best.

With the Facebook core audience targeting options, you can reach a specific type of audience on Facebook using the criteria below:

Location

Targeting people based on their location is an increasingly popular way to reach your ideal customers. Group them according to their city, region, or country, and you’ll have a population ready for your advert!

Demographics

The Facebook core audience targeting options allows you to define the demographic group of people your ads can reach. According to the best practices, you should target your campaign specifically at a particular Facebook audience.

With Facebook demographic targeting options, you can choose your Facebook target audience based on the following criteria: age, gender, occupation, job title, and more.

Interests

You can use Facebook’s core audience targeting to refine your ad’s reach and make it more relevant and well-targeted. For example, you could target people interested in a topic or hobby, so your ad is more relevant to them.

Behavior

With this targeting option, you can set your ads to reach more relevant consumers by using their browsing history, purchase activity, device usage, and more.

Connections

The Facebook core audience targeting options allow you to find new prospects to target by excluding those connected to your page or event.

When you exclude them, you’ll be targeting people who haven’t interacted with your company on Facebook before.

The core audience Facebook ads reach is enormous because you can reach almost everybody using Facebook ads.

Recommended: Here are the best tips for Facebook B2B lead generation.

Best Facebook Audiences #2: Facebook Lookalike Audiences

Lookalike Facebook audiences are people who possess the same or similar characteristics as your existing or target audiences on Facebook. They are interested in your business because they’re similar to your existing audience.

The lookalike Facebook audience tool has made it easier for advertisers using Facebook ads to find and target people with similar demographics and interests to their existing audience.

facebook ad Facebook lookalike audience

You can upload a custom audience while Facebook creates a different audience that matches the audience attributes that you supplied to them.

Facebook lookalike audiences highly convert, and that’s why you need to include them in your audience target list.

If you want to make sure your ads reach the right people, the Facebook lookalike audiences are a great way to go.

Your base audience should be at least 1,000 to create a lookalike Facebook audience.

To create Facebook lookalike audiences, you need an existing audience source. Once you have that, you can now create Facebook lookalike audiences with similar traits. You don’t need to be tech-savvy to create Facebook lookalike audiences.

Best Facebook Audiences #3: Facebook Custom Audiences

A Facebook Custom Audience is a group of people you create and define on Facebook. How do I create custom audiences Facebook ads? You can create Facebook custom audiences from existing contact lists, website visitors, or app visitors.

To create a custom audience Facebook ad, you have to upload a list of email addresses/phone numbers to Facebook or use data from your Facebook pixel, SDK, or app visitors to create a custom audience.

facebook ad Facebook custom audience

The main benefit of using Facebook custom audiences is selecting specific groups to target rather than just targeting the entire audience on Facebook.

Facebook custom audiences allow you to create audience lists that are highly relevant to your business goals.

Creating Facebook custom audiences makes it easier for marketers to reach their desired customers. If you want to increase your conversions using Facebook advertising, you need to create Facebook audiences that you know about.

You can do this by importing an email list of a particular set of subscribers or using Facebook pixel to create Facebook custom audiences.

Facebook Custom Audiences are also great for re-targeting customers who have visited your website but are yet to purchase from you.

In general, we have three main types of target audiences, namely;

1. Hot Audience
2. Warm Audience
3. Cold Audience

What are hot audiences?

Hot audiences are visitors who have recently visited your site. It can also be anyone who demonstrated high interest in your offer while on your online store or website. (e.g., a visitor that added a product to the cart is a “HOT audience.”)

This type of audience converts more because they are super-interested in your product/service; They are one step away from patronizing you. So, Re-targeting to them using an email automation tool or Facebook pixel will boost your return on investment.

What are warm audiences?

A warm audience is familiar with your business. Warm audiences are those who have visited your website or anyone who connects with you online; it could be through social media channels or your Email list contact.

A warm audience is an audience that a business has already gained contact with in the past.

The advantage of targeting a warm audience is that they are easier to reach, and because the business already has contact with them, they may be more inclined to buy your product or service.

Re-engaging your warm audience will either turn them into your customers or a hot audience.

What are cold audiences?

A cold audience is typically composed of people who have never seen your company, product, or service before but are likely interested in your business.

A cold audience can also be someone who has made a visit to your website a long time ago but lost contact with your business or any audience familiar with your competitor’s business but not yours.

It’s simply your audience who you haven’t found.

A cold audience is a great way to start a marketing campaign because they are likely interested in what you are trying to sell.

Cold audiences are hard to reach; they are not searching for your product or service and are not directly interested in what you have to offer.

With the help of AI marketing tools and trackers, companies can use deep learning algorithms to reach a cold audience using Facebook ads.

Do you need help with social media advertising?

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What is Facebook Broad Audience?

Facebook’s broad audiences are similar to lookalike audiences. The difference is that Facebook will automatically find your best potential customers you would have never reached on Facebook with broad targeting.

Facebook’s broad audience targeting option will work out of the box for businesses or companies planning to boost their brand awareness and reach their target audience using Facebook ads.

How Big Should Your Facebook Ad Audience Be?

Your Facebook broad ad audience should be between 500,000-1,000,000. Facebook needs sufficient audience data to work with for the best possible result. If the data is too narrow, Facebook will not perform very well.

But it will do much better if it is broad. Five hundred thousand to one million is the best audience size for a Facebook ad audience.

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Conclusion: Types of Facebook Ad Audience and Targeting Options

Facebook ad audience targeting is a powerful tool most businesses use to reach their target audience.

The platform has various options to choose from, and it can be overwhelming for some business owners to figure out which option is best for them.

The most common Facebook ad audience targeting option is the demographics (age and gender). This option allows you to target your ads based on the age and gender of your audience.

While targeting a warm or hot audience can boost your conversion rate, you shouldn’t try putting your eggs in one basket.

It’s an excellent strategy to target cold audiences, lookalike audiences, and broad audiences all together to leverage most of Facebook ad audiences.

Targeting Facebook’s cold audience can lead to a low return on investment if you are not an expert Facebook advertiser.

Still, it’s a way to reach people interested in your business but hasn’t found you.

Get started with “Sociallybuzz Facebook Advertising Agency” to curate a perfect advertising campaign that resonates with your cold audience.