23 best small business website examples and designs | Webflow Blog

Brick-and-mortar shops, startups, and ecommerce stores alike, small businesses need to market themselves on the web. Here website examples doing it right.

We’ve collected 23 small business websites — all built in Webflow — to show you that regardless of the products you offer, Webflow is the right platform for your business website.

23 examples of business websites

In no particular order, here are a few inspiring business websites built in Webflow:

1. Traackr

It’s easy to make fun of influencer marketing — we’ve all seen the Fyre Festival docs by now, right? But the shallow aspects of social media shouldn’t diminish the impact influencer marketing can have. There are plenty of authentic influencers who promote brands and their products. Traackr vets influencers and helps brands tap into their marketing powers in the right way.

Eye-pleasing colors, blocks of staggered images, and scroll-triggered animations keep this small-business website design visually engaging. But this is more than just a pretty website — case studies, testimonials, and other data show how their services yield real results. 

2. MOAT

There’s a lot of work to be done when running a startup or small business. That’s where MOAT comes to play. They help businesses and entrepreneurs transform their ideas into digital products, while helping them with with branding and website design.

As a small business themselves, MOAT’s website is a great example of using a minimal color scheme to create a clean design that is easy on the eyes of its site visitors. It has a clean a professional look, giving potential clients a good first impression when they land on their homepage.

They also do a great job of having a clear CTA (call to action) in their footer where potential clients can get in touch and learn more.

3. Soundstripe

The search for decent music to license for a video project can be tough. There’s plenty of lifeless, repetitive nu-muzak out there. Soundstripe offers well-produced quality songs and sound effects at a fair price. At the top of their homepage they entice us to check out their sonic offerings with 3 free royalty tracks. 

What’s great about Soundstripe’s design is how well everything is organized. Curated playlists include everything from modern orchestral to chill hop. Whatever jams or sounds you’re looking for can be found with a short scroll and a few clicks. 

4. Gumption

Gumption describes the philosophy guiding their product selections as, “Ones that make you feel spunky, sassy, strong & smart.” Their ecommerce design is a gorgeous palette of reds and pinks, and photos of women modeling their products — a fun vibe underscored with badass lady power. Gumption’s online store is proof that strong branding is at the center of any successful web design.

5. Strala

ROI can be murky, especially with digital marketing channels. Strala’s software gathers and compiles analytics so they’re easy to interpret. 

Sound boring? Strala demonstrates from the moment we land on their homepage that analytics can be more than just marketing books and numbers on a screen. Their web design inspires with bursts of color, like fireworks on the fourth of July.

Both the website design and screenshots from their software show an attention to shape and color. You won’t find a corner of Strala that doesn’t pop with creative color combinations. Bright pinks, purples, and oranges against the stark black background shine bright.

6. Alley

Coworking spaces are popping up all over as an option for those who don’t need a traditional office. Many companies are jumping in, hoping to tap into this new market. But many of these businesses don’t realize that a coworking space needs to be more than a room with tables, desks, and chairs. Alley seems to get this — they host events and opportunities to collaborate that bring people together. 

Their site design relies on grids and blocks, with plenty of community photos. Their design reflects a coworking space brimming with the energy of the people who use it.

7. Poetic

Poetic helps businesses grow with custom software and other technologies. Much like Strala’s site design in example number 5, this design puts the focus on demonstrating their products and services with screenshots and other visuals, and with supporting copy that’s clear and direct. Each piece works together, building from one concept to the next.

8. AOline Bags

While this concept site features a fictional small business, it serves up plenty of inspiration for any product-focused website. Scrolling through the website reveals several product shots — in this case, a variety of handbags — alongside placeholder text. Creator Dario Stefanutto made this into a cloneable project, so you can easily clone and insert your own product images.

AOline Bags template would make a solid base for a small business with focused product line because of its uncomplicated but effective design.

9. World Financial Group

World Financial Group is on a mission to empower the financial freedom of entrepreneurs through small business. There are many entities and companies that make this same promise with varying levels of success. 

Where so many have boring templates full of vague promises, World Financial Group fills their layout with stunning design work and quality content that uses an honest voice to communicate what they do.

10. Mighty

Narrowing down a niche in the overcrowded world of business software solutions can be difficult. Mighty offers a software platform that tracks personal injury liens — valuable data for billers, lawyers, and others involved in the medical industry. 

Free from excessive terminology and bland design, Mighty espouses an aesthetic for their small business website that puts attention on action. Bold headlines, animated icons, and other microinteractions are put to work in this lively layout. They also include a blog with articles that are technical yet conversational and accessible to non-experts.

11. Qualified

Qualified gives salespeople a tool for getting better leads and communicating with them more efficiently. 

What’s great about this small business website design is that it avoids sales cliches and marketing speak. Instead, they present their software with a design that’s balanced and easy to navigate.

12. Confluera

Confluera takes on a commanding tone to communicate how their anti-hacker software functions. Data breaches are a serious threat, and their no-nonsense voice shows us they’re not messing around.

From the swirl of the ocular-like graphic on the landing page to the blunt messaging of the huge headlines, the site has the feel of the instruction page of a video game, with the mission to neutralize intruders. This approach could have tipped into the realm of parodying itself, but the dead-pan, blunt tone pairs well with their cybercrime-fighting software.