17 Best Examples of How to Post on Google My Business (2022)

If you have a brick-and-mortar store: a coffee shop, a fitness club, or maybe a drugstore, you probably already know how important it is to show up high in Google search results, especially locally. (Sorry for stating the obvious.)

And to do that, you need to spruce up your Google My Business profile. If you’re looking for ways to improve your GMB presence – or get started with it – and get more people coming to your physical location(s) as a result, this article is for you.

Before we get down to Google My Business posts examples, let’s first start with the basics.

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Why do you even need a Google My Business profile?

First of all, it’s your free digital storefront. It’s what your potential customers will see when:

• They search for your business on Google
• They search for businesses like yours in the area
• They click on your business on Google Maps.

It might look something like this:

A Google My Business profile of a London-based restaurant

This means people who visit your Google My Business profile are already your qualified leads – people who are actively interested in using your services or buying your products. And even if they haven’t decided to visit your location in particular yet, it’s your chance to convince them to choose you instead of competing businesses. Much easier at this point because of the purchase intent that’s usually already there.

One important factor in these decisions will, of course, be the Google ratings people are looking for to decide whether it’s worth visiting your location and buying from you. But another one will be a compelling profile, with all the information they need to make their purchasing decision, appealing photos, and maybe seasonal discounts that might entice them.

Your updates will appear in a separate tab, right next to your general profile.

Here’s an example of a Google My Business post:

An Google My Business post about resuming offline classes for a yoga studio

An active Google My Business profile will also boost your local SEO rankings, helping you appear higher in local search results when people are looking for your service in their area.

All this is super important now, as customers usually do much more preparation online than before, knowing where they can go, what safety precautions they should expect, and what’s even open (you never know these days).

Think of your Google My Business profile as your first touchpoint with your customers and a way to meet their expectations even before they visit you.

And if you don’t know what to post to your Google My Business page, here are some examples to get you started.

17 Google My Business post examples 

Google My Business post ideas for cafes

The last 18 months haven’t been easy on cafe and restaurant owners in particular. But especially in this uncertain environment we’re now in, it’s really helpful to keep in touch with your customers. And your Google My Business page is a great place to do it.

An active Google My Business profile offers a unique opportunity to:

• highlight specific information like dine-in/takeaway/delivery options
• list safety precautions, especially with pandemic restrictions changing so frequently
• showcase your best dishes and menu
• post special offers and deals while they’re happening
• allow reservations.

Here are a few examples of Google My Business posts.

Google My Business post example: Special offers

Like this one from a Berlin-based Hashtag Cafe. Add the dates of the promo so people know when to come to get the offer. 

A special September deal at a coffee shop in Berlin – GMB post example

Google My Business post example: Online orders

If you’re allowing online orders – or for those times when curbside pickup is your only option – let people order straight from your Google My Business page. This is the quickest way to make the sale – they google coffee shops in the area, view your profile, see the ordering option, and they can order instantly and come pick up their food. 

Online order with holiday specials

Google My Business post example: Introducing your staff

Now, this is a clever idea and a great example from The Visit Coffee and Eatery in Berlin. Competing with some well-known Berlin coffee shops and roasteries, they enticed potential customers with specials, new additions to the menu, or introducing their baristas. 

With the last one, you’re heading for a coffee already knowing who might be serving you your favorite coffee drink. Imagine knowing what your barista likes, for a change 🙂 And, of course, it’s an excellent relationship-building tactic.

A post introducing the head barista at the cafe

Google My Business post example: Introducing new products on offer

Got some new beans that will be available for a short time? Or a seasonal drink, like cold brew in the summer, or – more appropriate for the current season – your own specialty version of pumpkin spice latte? Let your customers know before they come through your doors.

Who knows, maybe they’re googling to find the best iced oat latte just now?

Coffee shop marketing: new product update

Google My Business post ideas for jewelry stores

When it comes to buying jewelry, you can bet your customers will research your offerings before they go to the store to see if you have what they want. They also probably have high shopping intent, so it’s an excellent opportunity to show off your offering and nail that final deal.

Here’s what you can post:

GMB Post example: Gift ideas

Local businesses like London’s Stephen Einhorn use Google to show specific product categories before sales holidays like Christmas. This post went straight to their website with gift ideas for men. You can order them online, but you can also go to the physical store to see and touch the product before you buy – and maybe get some advice from the store staff. That’s still a little harder when shopping online, which hasn’t exactly been able to replace the in-person experience, especially with luxury products.

In addition, a Google success story of the brand shows they saw an increase in local interest in their products thanks to improved visibility on Google Maps. 

An update on Christmas gift ideas for men 

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GMB Post example: Customer stories/user-generated content

There’s nothing quite like the recommendation of a happy customer. And when you’re selling jewelry, there’s a ton of emotional stories out there your customers might be willing to share. Plus, it’s a way to highlight and honor your customers, so it’s a win-win for everyone.

Engagement? Wedding? Unexpected birthday present? Show others the emotions behind your products, like in the example below. 

A customer story posted on a Google My Business profile

GMB Post example: Educational content 

Any business can give their customers some helpful advice on selecting or using their products or services – whatever the industry. Like in the post below including some tips on ordering wedding bands – with a CTA button leading straight to a phone call.

Some educational content posted on a Google My Business profile

Google My Business post ideas for drug stores

If you’re running a drug store or pharmacy (depending on where you are in the world), Google My Business might actually be your best friend – and help you get more customers through your door.

Like with the examples below:

GMB Post example: Product and service offers

Showcase your services or products with a CTA button to buy a product or book an appointment. While you’re at it, add some extra helpful tips for your potential customers to show them the benefits upfront.

A post with a CTA to book an appointment

If you’re providing COVID-19 tests – something people might be searching for online these days – let your customers know when they can come in and what the wait for results is.

A COVID-19 test announcement at a London-based pharmacy

GMB Post example: Opening hour changes

Or anything related to any changes caused by the pandemic restrictions (but really even a holiday your staff is going on.) 

Set the time in your post, so people know what period this update relates to. 

An announcement by a London-based pharmacy

GMB Post example: Educational content on health-related issues

There’s tons of helpful information you can give your customers – and your Google My Business page can be another outlet for your content marketing activities, like in the post below.  

An update on high blood pressure risks by a London-based pharmacy

Best Google My Business post ideas for fitness clubs

Like with any other business affected by the pandemic, it’s crucial to keep your customers up to date with your availability. And Google makes it that much easier. (Notice the compelling visual – an essential part of a successful Google My Business update.)

A fitness club reopening update

When your gym is closed, but you’re still providing online workouts or yoga classes, let people know. It’s a great tactic for even when you’re a one-person show, e.g., yoga teacher or personal trainer, helping let more people know about your Zoom sessions. 

An update on online classes could also include a signup button

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Special offers

Got discounts for the first few classes? Just like with any other service, you can (and should) post about your deals, discounts, and limited-time offers on your Google My Business page. 

Schedules

Posting about individual classes and hours will help people decide if they can join without doing too much digging on your website. A signup button below an update will help you get those customers who are already convinced they need your class.

An update about a summer yoga class in London

Behind-the-scenes

Your potential customers might be worried about the atmosphere at your gym and whether they’re going to like it. After all, working out is a very personal preference. Showing people what the insides of your club or gym look like might convince those who are still on the fence. 

A photo from a fitness club posted on a Google My Business page

Motivational content

Try giving your customers and prospects a little pep talk. If they’re browsing gyms in your area with the intent to sign up for a class, chances are they’ll respond well to content that encourages them to get off the couch and work out or take your yoga class and feel better.

A yoga class update by Yogasisters

So, how to create a post on Google My Business?

You now have an idea about what to post on your Google My Business profile. But how do you do that?

Well, you can do it with NapoleonCat, for one. With the platform, you can do two things:

• Schedule your Google My Business posts to keep your profile active and engaging
• Track and reply to Google reviews and ratings, so you never miss a review, whether good or bad.

But let’s focus on posting content to your Google My Business profile.

First, use a Google My Business scheduler. In NapoleonCat, you can schedule your posts in advance, along with other social media content, like, e.g., your Facebook posts.

Using the Publisher, you can:

• Create a Google My Business post
• Add an event
• Add a special offer
• Add photos to your posts
• Add call to action buttons, including „Book”, „Buy”, „Learn more”, or „Order online” – the same ones you would be able to add directly from the Google My Business app.
• Include links to your website

Essentially, you can post all the content I mentioned above. Plus you can work on your Google My Business posts in a team.

With event posts, you can set the date and time when the event starts and finishes. This works great for in-store events like promos, classes (including online classes), special limited-time offers in your restaurant or cafe, etc.

With offer posts, you can also add a discount code, a link to redeem the offer, and the terms and conditions of the promo.

All of the above Google My Business posts can be scheduled in advance or published right away. Planning them in your calendar will help you (and your team) clearly see all the upcoming promos, events, and classes and have your promotional updates ready way in advance.

Think about how much time that could potentially save you. With a bonus of using the same tool for managing all the reviews and ratings for all your Google My Business profiles if you have multiple locations.

To see exactly how it works, take a look at this video:

Promote your business on Google My Business

Hope these tips inspired you to create more content for your Google My Business posts that will resonate with your audience. And, of course, bring more customers to your physical location – the ultimate goal of all Google My Business activities. 

Now it’s your turn – decide what and how often to post on Google My Business and give it a try. Then let us know about the results!

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