Gucci, founded in Florence in 1921, is one of the global luxury brands, famous for its unique creativity and innovation, as well as exquisite Italian craftsmanship. Gucci is part of the Kering Group. Kering Group owns many influential boutique, sports and lifestyle brands and is a leader in the fashion and accessories industry.

In January 2015, Gucci’s new CEO Marco Bizzarri appointed Alessandro Michele as the brand’s new creative director, who will be responsible for the design of all Gucci collections and the global brand image. Michele’s seemingly eccentric aesthetic combines historical and contemporary features, ranging from Renaissance architecture to punk rock, to eighteenth-century tapestries and Chinese heavenly landscapes on screens to brand-new figures technology.

A collection of distinctive and contemporary romantic clothing and accessories is undoubtedly the result of his aesthetic; while the store presents Michele’s creative ideas into dreamlike and exciting works.

This new washed-process backpack incorporates the innovative expertise of master artisans to bring each piece to life with a unique look. Make your favorite accessory a timeless and precious family heirloom by customizing the gold initials on the backpack.

The trademark pattern printed with the paired letter G and the eye-catching red and green appear as the symbol of GUCCI in GUCCI products such as briefcases, handbags, wallets, etc. This is also the earliest classic logo design of GUCCI.

Guccio Gucci, the founder of Gucci, was born in Florence in 1881 and worked as a bellboy at the Savoy Hotel in London.

In 1921, Guccio Gucci returned to his hometown of Florence and opened a store specializing in leather and saddlery. With the expansion of the business, the new store opened in the famous Via Condotti in Rome, which was very popular.

Since its inception in 1921, Gucci has been taking the line of aristocracy, with a luxurious and slightly tough manliness. In 1947, the bamboo bag with the Gucci bamboo handle came out, followed by the classic double G logo with the founder’s initials, canvas bags with red and green ribbons and related leather goods. Wearing Gucci has already represented A social status and symbol. In 1953, Gucci’s brand reputation was at its peak. This year, Guccio Gucci died.