Gucci, founded in Florence in 1921, is one
of the global luxury brands. Gucci is known around the world for its unique
creativity and innovation, as well as exquisite Italian craftsmanship. Gucci is
part of the Kering Group. Kering Group owns many influential boutique, sports
and lifestyle brands and is a leader in the fashion and accessories industry.
Gucci’s products include fashion, leather goods, leather shoes, watches, ties,
scarves, perfumes, household items and pet supplies.

• Gucci is a top brand that is a household
  name.

In 1994, Tom Ford was appointed creative
director of the Gucci Group’s full range of products. The following March, he
launched a Gucci satin shirt, mohair top and velvet trousers. In 1997, Gucci
bought the famous Swiss watch factory Severin Montres, which had been
cooperating for 23 years, thus fully controlling its own watch business. In
2014, Gucci branches spread all over the world, involving various products such
as clothing, leather goods, accessories and perfumes, and were highly sought
after by fashionistas around the world. Gucci has: jewelry, clothing
accessories, perfumes, watches, high heels, handbags and other products. Gucci
has already become a world-renowned brand, and its products are loved all over
the world.

• Gucci’s brand philosophy.

Gucci is known around the world for its
unique creativity and innovation, as well as exquisite Italian craftsmanship.
In January 2015, Gucci’s new CEO Marco Bizzarri appointed Alessandro Michele as
the brand’s new creative director, who will be responsible for the design of
all Gucci collections and the global brand image.

Michele’s seemingly eccentric aesthetic
combines historical and contemporary features, ranging from Renaissance
architecture to punk rock, to eighteenth-century tapestries and Chinese
heavenly landscapes on screens to new technologies. A collection of distinctive
and contemporary romantic clothing and accessories is undoubtedly the fruit of
its aesthetic. The store presents Michele’s creative concept as dreamlike and
exciting works.

As a well-known brand, Gucci’s products
include fashion, leather goods, leather shoes, watches, ties, scarves,
perfumes, household products and pet products. One of the most popular fashion
items is the Gucci men’s belts. Gucci men’s belts are stylish in design and are
sought after by many fashionistas. Many celebrities have at least one Gucci
men’s belt in their wardrobes.

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