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The truth is that LinkedIn is a place full of SEO experts and people who have been working in the field for many years. Now, imagine if some of the information I’m writing about was inaccurate or not well-backed. Anyone would have the right to call me out and debate me. However, until today (Mon 17 Aug) no one ever did, so I assume that my provocative LinkedIn article doesn’t contain anything that’s not accurate. 

When it comes to opinion-based content pieces, you have to be very careful with what you’re saying and how you’re saying it. Anything can be misinterpreted and can easily put you in the spotlight. Also, you have to be in a position to answer questions and debate with people on the things you’re writing about since not all people are going to like what you published.

Even though, in general, I feel very confident with my knowledge around content and SEO, I’m not perfect. In fact, I’m far from it and in no case I can consider myself an expert. One thing I did before sharing this piece on LinkedIn was to share it with friends and partners whom I trust for feedback. The feedback was positive, so I decided to publish it. 

Make sure to always ask for early feedback and double-check everything before publishing your opinion-based piece. This may save you a lot of trouble and sometimes unproductive debates later.