11 Super Cheap Email Marketing Platforms For 2023 [Compared]

Many businesses have witnessed the various perks of email marketing in terms of revenue. However, if you’re still in the making or within a tight budget, you need a cheap email marketing service to help you out!

Thankfully, there are tons of choices out there, for all business types and industries. All you have to do is a thorough evaluation to find the top affordable email marketing solution that will help your business pivot.

Guess what – we did this process for you! We’ve gathered ten compelling email marketing platforms for beginners or pros, enabling marketers and business owners to send beautiful campaigns to their customers without breaking the bank. Find their features and pricing below.

1. Moosend

Top Feature: Audience segmentation

Best for: eCommerce, SaaS, Agencies, Travel, Publishers

Pricing: Paid plans start at $9/month. Start a free trial today!

Moosend is an all-in-one email service provider with top marketing automation and segmentation features that leave no room for disappointment. It’s one of the cheapest email solutions with great ease of use, even for newbies in this marketing territory.

With our ready-made email templates or using our drag-and-drop editor, you can craft beautiful newsletters to attract your audience’s attention. The tool also lets you build landing pages and sign-up forms in simple steps to enhance your lead generation efforts.

One of Moosend’s greatest assets is its email list segmentation capabilities enabling you to send more personalized emails to your subscribers to convert them faster. You can also set up automated workflows, autoresponders, and transactional emails through the SMTP server to deliver the right messages at the right time.

Through its real-time analytics and reporting, you’ll be able to monitor which emails perform best to ensure more open rates and click-throughs in the future.

Moreover, if you want to check which email variation will perform best, for example in subject lines, use its A/B testing solution to figure it out. You can also integrate Moosend with your existing marketing stack, such as your CRM tool for maximum performance.

Moosend Features

• Drag-and-drop email builder and pre-made templates
• Landing page and subscription form builder
• List segmentation options
• Marketing automation capabilities
• Real-time analytics and reporting
• eCommerce AI solutions
• A/B split testing
• Integrations with various tools, e.g. Woocommerce

Moosend Pricing

Moosend’s paid plans start at $9 per month for up to 500 subscribers. You get access to unlimited emails, automation workflows, landing pages/subscription forms, and the SMTP server to set up transactional emails. Start your 30-day free trial today – no credit card required!

2. HubSpot

Top feature: All-in-one Free CRM

Best for: eCommerce, SaaS, small businesses

Pricing: Paid plans start at $45/month. Free plan available.

HubSpot is known for its all-in-one CRM tool, providing everything you need to run your business from email hosting to a content management system. While their paid plans might be out of reach at $45 per month, HubSpot also offers plenty of free tools that you can use to run your small or growing business.

With their free account, you get instant access to all of their Hubs starter plans. This means you can use their online form builder, email marketing and automation tool, free website hosting, live chat, reporting dashboard, and more without having to pay a single cent.

All of these tools come with various drag-and-drop features to simplify your tools and you get access to HubSpot’s support resources, knowledge base, and community. HubSpot’s pricing plan allows even small businesses to get started. As your business grows, your plan can scale alongside your business.

HubSpot Features

• Email automation and workflow sequences
• CRM database and contact management
• Lead generation tools
• Content management systems and website hosting
• Built-in security features

HubSpot Pricing

HubSpot’s free plan is ideal for small business owners who want all the tools to start running their business. For more features, paid plans start at $45/month, giving you form follow-up emails, email health insights, and upgraded functionality.

3. ActiveCampaign

Top Feature: Event tracking feature

Best for: eCommerce, SaaS, Agencies, Fitness

Pricing: Paid plans start at $15/month

If you’re looking for an affordable email marketing solution combined with a CRM app and sales growth features, then ActiveCampaign is suitable for you. It has all the segmentation and automation assets you need to streamline a successful email sending process.

Οverall, ActiveCampaign will boost your lead generation efforts, including an event tracking option. As you move down the funnel, you’ll be able to send more appropriate messages based on the goals you’ve set.

Finally, the tool includes an email builder and dynamic content capabilities to craft personalized emails. As a marketing automation tool, it enables you to set up complex email automation criteria to send appropriate follow-up messages to your audience at perfect timing.

ActiveCampaign Features

• Triggered and bulk emails
• CRM solution
• HTML template library
• Audience segmentation and dynamic content
• Event tracking option for high personalization

ActiveCampaign Pricing

The pricing plan starts at $15 for up to 500 subscribers, giving you access to email marketing, online forms, and automation features. Overall, there are four main plans, Lite, Plus, Professional, and Enterprise to choose from based on your exact needs.

4. Mailjet

Top Feature: Multi-user account

Best for: SaaS, Media, Advertising

Pricing: Paid plans start at $15/month

Let’s move to Mailjet, another affordable email marketing platform with great capabilities. It has an intuitive interface that enables user collaboration to sync with your team.

The platform provides you with an email builder to create, test, and send responsive emails that convert. It enables you to manage your audience easily and grow your contact list fast. Plus, you’ll be able to monitor your performance through their actionable analytics.

The platform also has a function for developers introducing email API, SMTP relay server, and transactional SMS for maximum results.

Mailjet Features

• Email marketing templates and an intuitive builder
• Dynamic content feature
• Contact list management
• Role management through sub-accounts
• Advanced analytics dashboard
• SMTP Relay system

Mailjet Pricing

With Mailjet, pricing for pro plans starts at $15 for 15,000 emails per month without a daily limit. There is also a Premium and Custom plan for businesses looking for more advanced features. They also offer a free plan, with basic functionality for a smaller number of email newsletters per day.

5. MailerLite

Top Feature: Open rate by location

Best for: Creatives, Media, SMBs

Pricing: Paid plans start at $10/month

MailerLite is another affordable solution with a library of email templates and an intuitive editor with HTML and rich text functionality. As an email marketing service provider, it’s best known for its analytics features, including click maps and opens by location to track your campaign performance efficiently.

This platform has everything you’ll need to manage your contact lists and personalize your campaigns. You can also build mobile-friendly email marketing campaigns to please all your customers no matter their device.

Moreover, MailerLite includes a website builder for bloggers and small business owners wishing to enter the eCommerce world, with basic functionality.

MailerLite Features

• Content optimization options
• Lead generation assets (e.g. embedded forms, pop-ups)
• Targeting and automation workflows
• Segmentation and subscriber management
• Integrations with Shopify, WordPress, etc.
• Advanced analytics

MailerLite Pricing

Its paid monthly plan starts at $10 for up to 1000 subscribers. They offer various options based on the exact number of subscribers you have. There is also a free plan of 12,000 emails per month offering basic email features.

6. Benchmark

Top Feature: Contact list automation

Best for: SaaS, Agencies

Pricing: Paid plans start at $15/month

Benchmark is a user-friendly email marketing platform, with a free and premium plans. It includes an intuitive email editor to build responsive campaigns with compelling email design. You’ll also find a landing page builder to build an effective lead generation process.

Through its marketing automation features, you can set up drip campaigns to engage your subscribers and convert them. You can also make the most of the personalization and customization options to deliver the right messages to your audience at all times.

Benchmark Features

• Email and landing page builder
• Photo editing tool
• A/B testing and tracking report
• RSS emails
• Social media-based campaigns

Benchmark Pricing

Benchmark’s premium pricing plan starts at $15/month for 500 contacts. The free plan is for unlimited contacts and 250 emails per month.

7. GetResponse

Top Feature: Perfect timing tool

Best for: Publishers, SaaS

Pricing: Paid plans start at $15/month

GetResponse is a well-known email marketing software platform with a decent deliverability score and excellent design capabilities. The tool is also useful for your sales and lead generation practices, with web push notifications, webinars, and website tracking.

As for email marketing, you can send perfect-looking broadcast emails, newsletters, and SMTP-triggered emails. Create awesome templates and landing pages through the intuitive builder – and mobile-responsive, of course.

GetResponse Features

• Autoresponders and transactional emails
• Drag-n-drop email template creator
• Custom segmentation and perfect timing tool
• Lead-nurturing CRM
• Real-time analytics

GetResponse Pricing

GetResponse offers three different premium plans, Basic, Plus, and Professional, starting at $15. It also has a free email marketing plan for marketers looking for basic email features.

8. Cakemail

Top Feature: Automated list cleaning

Best for: Freelancers, SMBs

Pricing: Paid plans start at $7/month

One of the cheapest solutions for your email marketing practices is Cakemail. It lets you build beautiful responsive emails with decent features to ensure maximum email marketing benefits, from dynamic content to analytics to monitor the performance of your metrics.

When it comes to your subscriber lists, you can import the new contacts easily, get their opt-in, regulate anti-spam policies, and rely on automated list hygiene for maximum deliverability.

Cakemail Features

• Dynamic content and personalization
• Unsubscribe management and email authentication
• Branded email templates and sign-up forms
• Automation stats and analytics API
• Advanced segmentation and list management

Cakemail Pricing

There’s a free plan for up to 2K contacts and basic features. Paid plans start at $7 for up 500 subscribers and there’s a premium option for unlimited lists with priority to the customer support team.

9. Convertkit

Top Feature: Automated email funnels

Best for: Online Media, Freelancers, Creatives

Pricing: Starting at $15/month

Convertkit is one of the top marketing platforms for creators with amazing email marketing capabilities. You can make the most of its email designer and craft beautiful landing pages and subscription forms to bring those leads home.

Through this platform, you can grasp and segment your audience for maximum results. There are multiple integrations for a spotless marketing experience, either native or via Zapier. Overall, it’s a great solution for professionals emphasizing on design.

Convertkit Features

• Custom landing pages
• Email designer and premade templates
• Subscriber graphs and stats
• Targeted content and automated email funnels
• Creator pro for advanced insights

Convertkit Pricing

Overall, Covertkit is a rather pricey platform. Still, if you have a limited audience, then you can get a free plan. Ιf you have a list of up to 300 subscribers, you move to the $15 creator plan. Tune in for more info.

10. SendGrid

Top Feature: Email deliverability functionality

Best for: SaaS, Agencies, Startups

Pricing: Paid plans start at $14.95/month

If you’re looking for a user-friendly platform with a great deliverability rate, then you should explore SendGrid. Get access to delivery optimization tools to secure a flawless email marketing outreach.

SendGrid is well-known for its testing capabilities, but it’s also sufficient with other significant tools such as email building, marketing automation, and analytics. It’s also a scalable platform for business that grow fast and steadily.

SendGrid Features

• Responsive templates and HTML email editor
• Rendering previews and spam testing
• Deliverability insights and email validation tools
• List segmentation and targeted messages

SendGrid Pricing

With SendGrid, paid plans begin at $14.95 for up to 50,000 emails per month. However, not all features are available unless you switch to the Pro option. There’s also a free plan for a very limited contact list.

11. SendPulse

Top Feature: Subscriber rating

Best for: Agencies, SaaS

Pricing: Paid plans start at $8/month

And for last, we saved SendPulse, another decent email platform at an affordable price. Apart from its campaign capabilities, it also provides users with SMS, chatbots, and web push notifications.

As a bulk email service, it enables you to create dazzling campaigns via the email editor, and automate messages in various forms except for email, such as SMS. Its personalization and segmentation features can make a huge impact on your marketing efforts.

SendPulse Features

• Drag-n-drop email editor
• Automation 360 feature
• Statistics and list analytics
• Transactional emails and detailed reporting
• Online course creator

SendPulse Pricing

The Standard pricing plan starts at $8 for up to 500 subscribers and continues at $12 for 1,000 contacts. There’s also a free plan for limited usage, e.g. there’s no segmentation option.

How To Choose The Right Email Marketing Software For Your Business

As you understand, there are many options to choose from, for different needs and budgets. So how can you make the final call and be certain that you made the right purchase? Here are some steps to follow:

Define Your Goals And Budget

First off, as with every business move you make, you need to have a specific strategy in place before you get started. So what exactly would you like to achieve by encompassing email marketing in your existing processes?

For example, think about how many subscribers you have and the number and type of emails you want to deliver to them. Are they just promotional or do you want to activate transactional emails, as well? After you’ve determined your objectives and budget, check which solution suits you best based on your plans.

Finally, if you care about email design, check the email templates of each platform to see what matches your style the most.

Check Your Existing Stack

Then, it’s important to wonder how this email platform works together with the rest of your marketing tools. Most email platforms have integrations with other eCommerce and marketing tools, such as CRM, to enable users to build a seamless experience that will allow them to meet their goals.

Check which of the platforms you already use integrate with the email tools above. If they don’t offer native integrations, make sure that you’ll be able to connect them via API easily.

Sync With Your Teammates

Last but not least, it’s critical to ensure that the platform you’re about to purchase is as user-friendly as it seems. That’s why it’s important to ask for a free trial before you go to the checkout.

If more than one team member uses this tool, let them play around with it to ensure they find it easy to use. You can also opt for a platform with a collaboration feature for maximal results.

Cheap Email Marketing For Everyone!

Consensus has been made! Email marketing is a process for every business, and it’s up to you to decide how much you want to invest in it. Thankfully, there’s a solution for every business no matter how much they have to spend on it.

So fasten your seatbelts and embark on the tool of your choice to make magic happen. And if you believe that Moosend is your favorite platform, sign up today for free and explore our amazing features!

Cheap Email Marketing Tools FAQs

Before the takeoff, let’s answer a round of frequently asked questions about our topic:

1. What Is The Best Low-Cost Email Marketing Tool?

Moosend is a top-tier email marketing platform for all business types at a very affordable price. It has all the features you’ll need to streamline your email marketing game, from email building to marketing automation, for beginners and pros.

2. Is Email Marketing Low Cost?

Email marketing is considered a low-cost practice compared with other tactics, such as paid advertising. Plus, there are many platforms that enable you to start at a low price, even for free.

3. What Is The Best Email Marketing Tool For Small Businesses?

Moosend is the perfect tool for small businesses that are beginning their email marketing journey. It’s affordable, easy to use, and has all the features a business needs to process its email activities, from segmentation to marketing automation.

4. What Are Advantages Of Email Marketing?

Email marketing comes with various benefits. It can increase your sales and ROI, help you build brand awareness, and deliver personalized marketing messages. Additionally, it can increase your website traffic and work in synergy with additional marketing channels.

5. What Is The Average Email Marketing ROI?

The average email marketing ROI is $42 for every dollar spent. This means that it’s a profitable marketing practice and if done the right way it can help your business grow massively.