11 Reasons Why Business Communication is Critical to Your Company’s Success

For example, your research department needs to be on the same page as your marketing team, and your business office has to be in sync with the IT department.

Besides communication itself, here are a few more tips for improving interdepartmental team collaboration.

6. Improves communication with remote workers

Remote teams are the future of work. The Global Mobile Workforce Forecast Update has estimated that over 40% of the world’s working population will be mobile by 2022. Moreover, in developed countries such as the US, the figures could soon reach 75%.

This means a new kind of communications, leadership and management approach is required. Coordinating across time zones, information silos and overcoming language and cultural barriers are just a few communication challenges remote teams face. In addition, distance often makes it harder for team members to feel like a team.

Better internal business communications can have a significant positive impact on how remote teams collaborate and feel.

7. Reduces employee turnover

Companies with more engaged and satisfied employees enjoy much lower turnover rates. To attract and keep Millennials and younger generations in the workplace, employers have to make sure to keep their employees informed about what’s relevant to their jobs.

On the other side, too much irrelevant information often leads to stress, disengagement, frustration and, with that, lower employee retention.

8. Improves knowledge sharing efforts

One of the main goals companies are trying to achieve by investing in internal communications is to improve knowledge sharing best practices.

In a world where employees are constantly growing and learning new things, employers need to enable easy knowledge sharing within their organizations.

Without a well-set internal business communications strategy, knowledge sharing and organizational knowledge suffer.

9. Increases employee advocacy

When employers know how to communicate with their employees effectively, they are much more successful in turning them into brand ambassadors.

Brand ambassadorship is not as hard to achieve as many companies believe. In fact, happy employees would love to contribute to brand ambassadorship programs.

There are 4 main ways how brand ambassadorship and employee advocacy can help a company’s operations:

• Increase brand awareness
• Improve employer brand and attract high-quality candidates
• Boost marketing efforts
• Increase sales

10. Improves customer satisfaction and retention

Better business communication also means better customer satisfaction. If there’s poor communication within an organization, two things happen when it comes to customer service and satisfaction.

First, employees in customer-facing roles won’t have the information they need. Second, customers will sense the low employee morale and have a negative experience.

In fact, one study found that employee attitude has a significant impact on customer satisfaction, which then results in an increase in revenue.

11. Builds a better company culture

Finally, a proper business communications strategy is crucial for building a better company culture and workplace environment.

Companies that communicate in a transparent and open way have a much healthier work atmosphere, employee motivation and satisfaction.

On the other side, organizations that neglect business communications as a means for improving the workplace culture, suffer from low engagement, high turnover rates and low employee and customer satisfaction rates.