101 Blog Post Ideas Straight from the HubSpot Brain Trust

We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic.

If you’ve hit a roadblock when it comes to the content on your blog, don’t sweat it.

An age-old question between marketers is “What do you blog about?“. It can quickly feel like your company has blogged about everything under the sun.

To help, we polled fellow HubSpotters — who know a thing or two about blogging — and we’ve created a list of 101 ideas to keep your queue filled.

To help, we polled fellow HubSpotters — who know a thing or two about blogging — and we’ve created a list of 101 ideas to keep your queue filled.

Blog Post Ideas

Multimedia

1. Create a roundup of all the best GIFs on the internet marketers can relate to.

2. Make a parody song that describes your office culture.

3. Recap your latest company event with photos and/or videos.

4. Post a product demo.

5. Write a post explaining a social media channel.

6. Make a video that highlights your industry and write a post about it.

7. Start a podcast and transcribe each episode on the blog.

8. Record an interview with a colleague and conduct a corresponding writeup.

9. Upload a photo diary of how your company celebrates culture.

10. Share a cartoon that represents your company.

Research

11. “We Asked People About [insert topic], Here’s What They Said“

12. Research unusual holidays (ex: National Burger Day) and create a roundup your favorites.

13. Make an infographic about your analytics and break down the pros and cons of each.

14. Research the most popular social media channel and break down their numbers.

15. Discuss the importance of knowing your lead data from a business standpoint.

16. Share the most popular apps among a target audience and what that means for your business.

17. Make a list of tools that are the best for you IT team.

18. Explain your knowledge base and why it matters.

19. Do an in-depth case study about delighting customers and examine the results.

20. Based on the past, what are your predictions for the industry’s future?

21. “Here are our failures, and what we learned from them”

Community Engagement

22. Highlight local rockstars in your field.

23. Interview a local business owner.

24. Create a survey about your business’s ecosystem.

25. Make a post that celebrates your user-generated content.

26. Spotlight a “client-of-the-month”

27. Discuss the most practical uses for your product.

28. Use employee stories to inspire your audience.

29. Ask for guest posts from network members.

30. Run a product/service giveaway.

31. Throw a community-based event and recap it.

Instructional (Guides and How-to)

32. A list of ‘musts’ for a career in your field.

33. Interview an industry heavy-hitter about their tips for business

34. Post a series on landing your dream job

35. Write a roundup about “What I Wish I Knew When I First Started.”

36. How to gain the right skillset to advance in your career.

37. The hardest part of your job — and how you tackle that.

38. Tips to handle burnout.

39. Write an ultimate guide.

40. Create a pillar page.

41. Bust common myths about your field.

42. Demo how to use a specific social media channel.

43. Write about how to collect data from webpages.

44. Recommend the best tools for completing certain daily tasks.

45. Offer the benefits of a current trend your company has mastered.

46. Relate your content to a current celebrity.

47. Write a post about how to give an incredible speech under 20 minutes.

Multichannel Integration

48. Discuss social media trends.

49. Explain how your most recent Facebook Live session delighted customers.

50. Rank the top social media channels for your brand.

51. Dive into a social network’s latest update.

52. Explain how you use Instagram Stories to grow your engagement.

53. Spotlight a brand killing it among multiple social channels.

54. Rate five of the best Twitter polls in the right place at the right time.

55. Find the best memes for content marketing on Twitter and Instagram.

56. Discuss how your brand uses LinkedIn to connect with your community.

57. Share your top analytics services and explain why they’re great.

58. Write about how you engage millennials.

59. Explain how YouTube is an asset to your business.

60. Take a stance on a recent blog post from your favorite news-sharing site.

61. Round up recent news in your industry.

62. Share great quotes from an ebook in a roundup.

Thought Leadership

63. Describe what your mission statement means to you.

64. Dive into how a company boosted their blog traffic exponentially.

65. Break down what an ideal company culture would look like.

66. Write about ways your company is focusing on diversity and inclusion.

67. Explain diversity and why it matters.

68. Come up with a list of company outings for remote teams/employees.

69. Describe how your team combats burnout and provide helpful tips to avoid it.

70. Create a list of industry trends to keep an eye on.

71. Compare and contrast different topics about marketing, business, or your industry, such as different types of advertising.

72. Post a recap of breaking industry news.

Content Marketing

73. Create a post dedicated to one or more FAQs.

74. Invite a guest blogger to contribute.

75. Create an office playlist and share the tracklist.

76. Profile a co-worker or manager.

77. Interview a customer.

78. Run a contest.

79. Write about your day-to-day workflow.

80. Describe your career in five words and provide helpful advice to others.

81. Compile a list of the best movies that depict your field.

82. Invite your audience to join in with a quiz on your blog.

83. Embrace popular holidays and make a themed post about them.

84. Post a “Year-in-Review” about lessons learned throughout the year and what it means for your readers.

85. Round up brands using IGTV brilliantly.

86. A roundup of ways your team conducts successful content marketing.

Miscellaneous/Fun

87. Have your team weigh in about if they work while traveling.

88. Interview questions that help finalize decisions.

89. Resources most helpful to SMBs.

90. List of books that inspire professionals in your industry.

91. “What has changed about our workflow habits over the years?”

92. Compile a list of weekly/monthly aspirations.

93. Give your favorite historic moment about your industry.

94. Your grade sheet on measuring quality product launches — and how it works in action.

95. Explain common acronyms in your workplace or industry.

96. Talk about a fun day at the office recently.

97. Give a short history of your company.

98. A peer-curated list of hobbies outside of work.

99.Share highlights from a recent conference.

100. Examine a recent movie trailer and how their marketing should be noted.

101. Come up with a staff bonding event and recap how it went.

Because it’s easy to get wrapped up in the day-to-day of your industry, it’s also easy to run into the same types of blog posts. Blogs are important for SEO and lead generation, so picking the “right” topics is a crucial step in marketing planning.

Remember to mix it up and have fun with blogging it doesn’t have to be the most formal part of your website. Blogs are an asset to your business, not a hindrance, and these post ideas are some of our favorites as HubSpotters.

For more interesting content ideas, check out our ultimate list of tips here.

Editor’s Note: This original post that correlated to this URL feature 41 blog post ideas and was published prior to 2017. The post was then updated with 101 new blog post ideas in October 2019.