100+ Examples of a Business Strategy

Acquisitions and mergers

Affiliate marketing initatives

Alliance marketing initiatives

Automate work

Better manage risk such as cybersecurity risk

Build customer relationships

Buy small innovative companies to remove them as a threat

Camping strategy – move sales closer to customers

Collaborate with complementary businesses

Communicate product benefits to target market

Competitive pricing

Conversion optimization

Cost leadership – lowest cost in industry

Cultivate ethical business practices

Customizable products

Develop a strong brand image

Develop a valuable and unique position for products in competitive markets

Develop new products

Develop new technologies

Differentiate products from competitors

Distribution partnerships

Diversify product and service offerings

Efforts to increase team and employee productivity

Engage customers, influencers or lead users to improve products

Enter new markets or industries

Entering relatively new, untested or untapped markets

Establish a unique brand identity

Exceptional customer service

Exit strategy – figure out how to sell the business

Expand distribution channels

Expand market presence

Experiment with new products, services and business models

Experiment with new technologies, processes and methods

Extend brand to new products

Focus on a customer segment

Focus on a distribution channel

Focus on a geographic market

Focus on a product or service line

Focus on a target market or set of customer needs

Franchising

Horizontal diversification – new products at same level of the value chain

Identify and target specific customer segments

Implement cost-saving technologies

Implement environmentally-friendly practices

Implement new processes

Improve brand image

Improve operational efficiency

Improve product and service quality

Improve product design

Improve the close-rate for sales

Improve the customer journey

Improve visual brand identity

Incentives for customer referrals

Increase brand recognition

Increase customer engagement through digital channels

Increase economies of scale

Increase promotion efforts

Influencer marketing

Insourcing

Internal branding

Introduce productivity tools

Joint ventures

Launch advertising campaigns

Launch or improve loyalty programs

Leverage new technologies

Licensing

Manage and improve employee performance

Manage and improve partner performance

Move towards greater operational maturity e.g. implement automation and internal controls

Offshoring

Open innovation – open up your efforts to innovate to gain community support and adoption

Optimize digital marketing efforts

Optimize pricing strategies for different segments

Optimize the marketing mix – product, price, promotion and place

Outsource non-core functions

Outsource to access expertise and technology

Outsource to focus on core competencies

Partnerships to cross-promote products and services

Partnerships to expand market reach

Partnerships to jointly develop new products and services

Partnerships to reduce risk

Partnerships to share research and development costs

Partnerships to share resources and knowledge

Personalize the customer experience

Premium versions of products and services

Price leadership – lowest price on market

Product research and development

Provide seamless customer service across channels

Rationalize business processes

Reduce operating costs

Reduce overhead expenses

Reduce unit costs

Reduce waste

Reposition existing products

Retrenchment – cut things that aren’t working

Revenue diversification

Sales campaigns and contests

Social media marketing

Solving customer problems with a win-win approach

Tailor products and services to meet specific needs

Target products to serve changing customer needs or perceptions

Targeted marketing campaigns

Test marketing – get new offers and products in front of customers

Transform your business model

Unique and valuable customer experience

Unique marketing and advertising

Unique product features

User innovation

Using sales teams to reduce customer churn

Using sales teams to upsell and cross-sell

Vertical diversification – moving up or down the value chain