10 Fashion Tech Blogs to Stay in the Know | Launchmetrics

The bare-bones definition for fashion technology is quite simple: fashion technology refers to the technology used to sell a fashion product, to create a fashion product, or to market a fashion product. In other words, fashion and technology are two separate fields that work symbiotically to improve upon each other to create something even bigger and better than what they could do on their own. A simple way to be introduced to this concept is through fashion tech blogs.

This is why we’re certain that there are many of you who want to soak up all the knowledge you can about the continued growth of fashion tech. To dive headfirst into all things fashion tech, here are the 10 best tech blogs to follow right now, and stay up to date on the latest developments within this field!

10 Fashion Tech Blogs You Should Follow

Formally known as Fashion & Mash, if you only get your eyes on one of these sites from our list, this is the one. Not only is it one of the best fashion tech blogs out there, since joining forces with global innovation firm, The Current, this popular tech blog now works to facilitate partnerships that support innovative technology, meaning they also drive the business of fashion, forward. If you’re excited to stay up-to-date on all the latest digital marketing trends, innovations in retail, and new developments in AI as it pertains to the fashion industry, you’re most definitely going to want to keep your eyes peeled on this gem.

With a special focus on fashion tech, and how it relates to wearable fashion, this site is excellent if you’re interested in how consumers are wearing technology. We’ve come a long way since the days of simple fitness trackers, and Wareable shows us just how many innovative fashion brands and retailers are capitalizing on the growing popularity of wearable fashion. If you’re a gadget lover who aims to always stay up-to-date on the latest in wearable tech, then Wareable is absolutely the best fashion tech blog for you!

How can we talk about trends in the fashion industry without mentioning Business of Fashion? As the leading resource for all things related to the fashion industry and business, BOF has created a full section on their website totally dedicated to fashion tech. Because this expanding industry is growing that rapidly. As leaders in all things related to fashion and business, you can always trust the information coming out of BOF.

If you have a healthy addiction to keeping up with all the latest in fashion technology news and trends, you’re definitely going to want to keep your eyes on the newsfeed of FashNerd. Founded in 2015, this popular fashion tech blog is one of the fastest-growing digital magazines in this field. With everything from informative articles, to interesting videos and tech reviews, you’re bound to spend hours soaking up all the latest informative fashion tech news on FashNerd.

For a more personal take on fashion tech, we highly recommend checking out Tech Loves Style. Knowing that digital transformation is one of the fastest-growing fashion topics to blog about, what started out as a school project for editor Yarina Yao has since become one of the best tech blogs to follow. Always delivering the top news in fashion and technology, it’s clear that each piece that goes up on Tech Loves Style aims to educate and inform readers on how these two industries continue to grow together. With input from plenty of experts and leading industry insiders, Tech Loves Style is the ultimate resource for those interested in fashion tech.

Initiated by Digiday Media, Glossy focuses on the growth of digital expansion within the fashion and beauty industry. Combining details of digital evolution with hot topic conversations within fashion and beauty, the blog makes for a great read for anyone interested in the subject of fashion tech in an increasingly digitized age.

Being all about connecting with the consumers, this blog will give you insight into trends in consumer behavior, thinking, and emotion. The effects of the global pandemic and how brands have utilized technology to really connect with their customers are current topics on their blog which incorporates their goals of predicting trends in fashion together with increased fashion tech growth.

With great focus on the visual, Wide Eyes aims to integrate online commerce with technology that allows consumers to express higher engagement with content and products. Their blog discusses the digital transformation of online shopping and how even brick and mortar stores see increasingly digitized aspects to retain customers and enhance the shopping experience for consumers. With many areas experiencing lockdowns, the blog is a great insight into evolving digital changes within shopping both online and in physical stores, an intriguing subject to divulge in as the pandemic continues to affect the fashion industry.

The Luxor & Finch blog expands on the company’s analysis of sustainability paired with fashion tech and humanity. Their blog currently highlights discuss issues faced by fashion retailers and the technical aspects of fit strategy and how this can impact brands. Interesting topics for those who wish to expand their perception of opportunities that can be found within the field of fit strategy and fashion tech.

Last but certainly not least on the list, is of course WWD. As a staple within the fashion industry, their blog is a given for anyone wishing to stay on top of the latest fashion tech news. Documenting all the latest trends in both men and women’s fashion & beauty, reading their blog will show you that people call it “the bible of fashion” for a reason.

Peruse through these tech blogs and your knowledge of all things fashion tech is going to increase tenfold. We have no doubt about it. Here’s to continued growth in this innovative field!

Know of any other cool fashion tech blogs to check out? Let us know below!

By Paloma Ahlstrand ByrneSocial Media & Content Creator

Paloma is a keen writer, based in Sweden, who recently joined the Launchmetrics Digital Marketing Team. She has a great passion for the fashion & technology sectors and exploring the digital transformation of the FLB industry.