10 Best OptinMonster Alternatives for 2022

1. There’s no free version or free trial; the pricing is expensive

There are no two ways about it: OptinMonster is quite expensive. Their lowest payment tier comes in at $14 a month.

For that amount of money, you’ll get access to many of the basic features that OptinMonster offers, such as their drag and drop editor, page-level targeting, and list segmentation. However, you’re limited to only one site and 2,500 page views, max—which can quickly force you to choose an even higher payment tier.

If you’re a small business that doesn’t have a huge marketing budget, your resources might be best used elsewhere. That’s especially true if you find an OptinMonster alternative that has a free version that fits your needs.

2. Integrations are plan based

Another reason you might need to pay for a higher subscription to OptinMonster is if you’d like to integrate your popup maker with other tools that you use for marketing.

This is because integration with many popular email marketing services is restricted to the “Plus” and “Pro” tiers, which cost $30 and $47 a month, respectively. 

You also need to be on at least the Plus plan to use Conversio, ConvertKit, or Customer.io with OptinMonster, while only Pro users can integrate with HubSpot, Infusionsoft, Marketo, and other tools.

3. Many features are plan based

OptinMonster’s features are also very limited within their lower payment tiers. For instance, countdown timers, gamified popups, or even exit-intent popups (which are crucial for conversion rate optimization) are not available for OptinMonster’s basic plan.  

Additionally, there are a few important features that are reserved for OptinMonster’s most expensive plan: the $80 a month “Growth” tier. These include geo-targeting, onsite retargeting, and AdBlock detection.

4. Limited templates to choose from 

Despite the expense associated with using OptinMonster, their library of popup templates leaves something to be desired. Their webpage promises users access to “97+ pre-made templates,” which is a much lower number than many of the OptinMonster alternatives on this list.

It’s especially problematic when you consider that these templates are split among many different use cases. So if you’re looking to use an exit-intent list building popup, you’ll only have a few options to choose from.