Influencer Marketing | Pixlee TurnTo

Pixlee TurnTo also helps brands measure the broader impact of influencer content repurposed across various web, ecommerce, mobile, and email channels. Tracking the long-term effects on average order values, conversion rates, engagement and revisit rates as a result of leveraging these assets paint a better picture of the true ROI of the exercise.

Pixlee TurnTo offers several levels of analytics to help brands get a holistic sense of the success of their influencer efforts. For measuring the results directly attributed to an influencer campaign, key metrics along the customer journey are tracked including clicks (via influencer link tracking ), number of ecommerce conversions, their corresponding value, and ROI. Brands are also able to view the social engagement metrics on their commissioned posts including likes, comments, impressions, and reach to get a better idea of their content return.Pixlee TurnTo also helps brands measure the broader impact of influencer content repurposed across various web, ecommerce, mobile, and email channels. Tracking the long-term effects on average order values, conversion rates, engagement and revisit rates as a result of leveraging these assets paint a better picture of the true ROI of the exercise.