Facebook Audience Network Report Walkthrough – Facebook Audience Network

Currently Supported:
Marketing API version 14
Graph API version 15.

Introduction

Audience Network allows you to monetize your apps by showing ads from Facebook advertisers, website, Instant Articles or Instant Games platform. The ads shown on your app, site or platform come from Facebook advertisers who choose to run their ads on Audience Network.

Configure your Audience Network River

First, Please make sure you’ve created a Facebook Audience Network Connection.

In order to pull your reporting data from the Facebook Audience Network, you must configure some things:

1. Choose your Account from the accounts list. In order to get the entire list, Please press on the Refresh button near the list



2. You must choose at least one metric from the metrics list.
   Those are the metrics available in Rivery:

Metrics

Name
Description

Ad Network Revenue

Estimated revenue

Ad Network Requests

Number of ad requests

Ad Network CPM

Estimated CPM

Ad Network Clicks

Number of clicks

Ad Network Impressions

Number of impressions

Ad Network Filled Request

Number of filled ad requests

Ad Network Fill Rate

Rate of filled ad requests

Ad Network CTR

Estimated click rate

Ad Network Show Rate

Impressions divided by Filled

Ad Network Video Guarantee Revenue

Video guarantee revenue

Ad Network Video Views

Number of 10 seconds video views

Ad Network Video Views Rate

0 second video view rate

Ad Network Video MRC

Number of 2 second video views

Ad Network Video MRC Rate

2 second video view rate

Ad Network Bidding Requests

Number of bid requests

Ad Network Bidding Response

Number of bid responses

3. Please choose Breakdown to your report. If no breakdown has been chosen, the report will be in general in the account level. The breakdowns are:

Breakdowns

Name
Description

Country

Breakdown by the country in which the metric took place.

Delivery Method
Breakdown by either standard or bidding when the metric comes from an ad served through AN Bidding.
Available only for Publishers using Monetization Manager

Platform

Breakdown by the platform from which the metric was logged.
Available only for Publishers using Monetization Manager

App

Breakdown by App ID.

Property

Breakdown by Property ID.

Placement
Breakdown by placement ID.

Deal
Breakdown by deal ID.

4. Metrics Period Resolution: The period resolution that the metrics refer to.
   • Daily: Means every metric will refer on the date it sums.
   • Lifetime: Means that every metric will refer to the lifetime summed data that had been aggregated until the referred date.
5. Time Period:



Select the type of time period of the report.

It can be a custom date range (as described in the picture above) or a defined time period shown in the pop up list (for example Yesterday, last week etc.)

Instructions if selecting ‘Date Range’:

Select the start date and end date.

Leave the end date empty in order to pull data until the moment
the river runs.

After each run of the river, the start date will be updated automatically with the end date, and the end date will be updated with the empty value. This enables the next run to pull data from the end of the previous run.

Select the time zone offset. It will be relevant only if the end date is empty in order to find the moment of the river’s run according to the time zone.

Days back – use this input to tell Rivery to pull data from the given days back before the given start date.

Instructions if selecting any other value:

Select the timezone offset in order to send the correct dates that consider that offset.