dentsumcgarrybowen group to set up two creative units in Hong Kong market

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BY Kim Shaw

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Dentsu Aegis Network’s launch of the dentsumcgarrybowen group this week will see some changes in the Hong Kong market where the group will hold two separate creative units: dentsumcgarrybowen Hong Kong and dentsumcgarrybowen international.

Simone Tam (above left) will be CEO of dentsumcgarrybowen group and CEO of dentsumcgarrybowen International and Popo Hu (below), Managing Director of Dentsu Hong Kong becomes the Managing Director of dentsumcgarrybowen Hong Kong reporting into Simone Tam.

Jeffry Gamble (above right) steps up with the dual role as the Chief Creative Officer of dentsumcgarrybowen group and Chief Creative Officer of dentsumcgarrybowen International, overseeing the creative mission of both creative units.

The team will dually report into Pauline Chu, CEO of Dentsu Aegis Network Hong Kong and Global Co-Presidents, Merlee Jayme and Jon Dupuis.

This new global entity is part of the newly formed Creative line of business at Dentsu Aegis Network that includes creative, content, design & experience agencies outside of Japan, including Dentsu brand agencies, Isobar, John Brown and Dentsu PR agencies, including Mitchell.

“The launch of dentsumcgarrybowen group marks a positive step forward as we continue to grow our offering in the experience economy,” said Chu. “This new agency will be part of our Creative Line of Business, with the access to the wider Dentsu Aegis Network which includes agencies with expertise in experience, CRM, media, technology, data and more. Our clients will benefit with our world-class platforms and systems that are integrated by design to deliver the highest quality creative work in the most efficient ways.”

Tam said: “dentsumcgarrybowen group is an exciting new global agency with a powerful premise: that our clients deserve better. It presents a simple but better agency model, one that is built to deliver better partnerships, better expertise, better ideas, better results with ease and at scale. As we evolve into dentsumcgarrybowen, we are bringing together two powerful creative offerings in our network, igniting a tremendous optimism for what we can achieve together.”