Business Success Definition

With the number of businesses that fail or start out strong only to stumble in the competitive marketplace a few years later, another measure of business success is the ability to sustain success in the turbulent, ever changing business world. Book publisher John Wiley & Sons began in 1807 as a small New York City-based printing shop. Two hundred years later, in 2007, the company’s revenues were more than $1 billion, according to the company’s website. The company has been able to successfully adapt to changes in readers’ taste but also to the technological changes in the publishing industry — for more than two centuries.