Bearbricks / Be@rbricks from Medicom Toy!

Bearbrick (rendered Be@rbrick) is a collectible toy designed and produced by the Japanese company Medicom Toy. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of Medicom’s Kubrick design. The at sign in the place of the letter a is a visual device that is a part of the Bearbrick brand, and as such, a trademark of Medicom Toy.

The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimetres high, 70% are five centimetres high, 200% are 14 centimetres high, 400% are 28 centimetres high, and 1000% are 70 centimetres high.