Who we are

Founded in 1967, we are a social selling beauty company in over 60 markets, with a diverse portfolio of Swedish, nature-inspired, innovative beauty and wellness products sold and marketed through approximately 3 million Oriflame Brand Partners.

Because we’re from Sweden, we have a different view on beauty and business. To us it’s the combination of how you live, feel, look and act that makes you beautiful – as a person and as a corporation. This is reflected in the Oriflame business opportunity and in Oriflame’s social and environmental policies.

We are committed to sustainability and believe that every step taken towards reducing GHG emissions and packaging waste can make a difference in reducing our business environmental footprint and contribute towards positive change.

Our Fundamentals

We are a community of people, passionate about beauty and fulfilling dreams. Helping people around the world to fulfil their dreams is our mission and purpose. We do it by offering a comprehensive range of beauty products to our customers, with a focus on skin care and wellness, created in Sweden. We also offer a unique business opportunity for people to build their own business as an independent Oriflame Brand Partners, selling our products and recruiting more people to sell.

People join our business because they want a change – big or small – and because they have a dream. We empower our beauty community to follow their dreams. And to make the world around us a little bit better, and definitely more beautiful.