What Are Some Examples of Top Data-Driven Companies?

Data Streaming of streaming data has become more important as people binge watch tv shows. Disney+ has developed a data-driven approach to handle the problem of data silos. 

They could get information from different department silos to improve their delivery and recommendations but what they actually did was much better. They were able to increase data accessibility which drove the culture to become more data-driven. 

Through experimentation, they wanted to figure out how to make machine learning a first-class component in their processes. 

Their new approach ensures that everyone within the organization has access to the data they need when they need it. They developed a Streaming Data Platform that decouples the producers and consumers in the ecosystem to achieve data enablement. It’s all built on top of Amazon Kinesis Data Streams. 

They use the information gathered in their machine learning models such as fraud detection, personalization, and continue watching insights, and can have that information be easily accessible to relevant stakeholders in support, customer services, etc.

The idea is Ubiquity, Platform, and Culture.

The idea of ubiquity means that teams expose their dataset and provide a near real-time availability while still providing the appropriate framework for management and access. Information is enriched from other streams to make robust datasets. They built their own schema registry to make this possible, now that’s an investment!