These Beauty Blogs and Instagram Feeds Will Give You Heart-Eyes 😍

Sure, they review the latest technological advances in the industry and provide exhaustive ingredient lists and swatches, but these must-see beauty blogs and Instagram feeds also offer plenty of eye candy to feed your obsession with all things skincare and makeup. There’s a reason they call this industry “beauty.”

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In this digital age, it’s all about maximizing the pixels on your screen to make a follow-worthy first impression. I’ve rounded up some of the most aesthetically-pleasing Instagram feeds and beauty blogs that have mastered the art of love at first sight. These seasoned skincare and beauty bloggers and ’grammers know a thing or two about creating eye-catching and unique content. Stop by for the aesthetics, and stay long-term for their sound recommendations on the best skincare and makeup products on the market.

@orchidsandpeonies

Our first feature is none other than Fiona of the blog and Instagram @orchidsandpeonies. A true believer of nurturing healthy, glowing skin and wearing less makeup, Fiona artfully arranges her vibrant bouquet of Instagram photos, always composed of floral elements (roses and peonies everywhere) and her favored skincare and beauty products that work well with her combination, sensitive skin.

@Gothamista

Gothamista’s Renee needs no introduction. The seasoned K-beauty YouTuber started curating and sharing her skincare and beauty finds in 2014, and has already garnered over 4 million views on her channel. She’s a trusted voice in the world of Korean cosmetics, and her squared photo feed is a go-to source for the best products on the market.

@SortofObsessed

Let’s cut to the chase: I’m very obsessed with beauty blogger Adri and her impeccable eye for the ‘gram. She contrasts her go-to skincare vials and beauty products against a varying palette of washed pastel hues for the ultimate cosmetics eye-candy. If you’ve got an oily T-zone and dry patches, congested pores, acne scars, and hormonal acne like Adri, you’ll benefit from her curated array of skincare and beauty obsessions. (She swears by Missha’s All Around Safe Block Mild Sun for her choice of UV ray-blocking sunscreen.)

@baileys_skinroutine

There’s no shortage of dainty air plants and pastel hues on Bailey’s skincare and beauty Instagram, @baileys_skinroutine. Previously known as Blossoming Chok Chok, her moniker reflected a universal desire for ever-flourishing, chok chok (the Korean term for moist and dewy) skin, and her feed features a wealth of Western and Asian cosmetics. She mixes in her love of healthy foods, which adds a unique element to her skincare routine — after all, what you put into your body is as important as what you’re putting on your skin.

@CollectionofVials

Stephanie Zheng is a self-proclaimed lover of travel-sized beauty products and the woman behind the popular Instagram @collectionofvials and eponymous blog. Currently living the college life in NYC, Stephanie shows off her skincare and beauty choices with a sophisticated, minimalistic eye. You’ll pretty much lust over every vial and tube the Glossier brand ambassador showcases — and you’ll inevitably fall in love with her miniature hedgehog who makes occasional appearances on her feed.

@SokoBeauty

Meet Elisa, the whimsical beauty and fashion lover behind the feed @SokoBeauty and Netherlands-based blog Memorable Days. Mixing floral and feminine notes with skincare and cosmetics, Elisa fancifully displays her current beauty faves that cover the range of American and European cosmetics, including some K-beauty classics like the Neogen Bio Peel Gauze Peeling Green Tea exfoliating pads.

Mrs. James Recommends

That smooth and flawless complexion belongs to none other than Mrs. Quennie James, the face behind the appropriately-named beauty blog, Mrs. James Recommends. Currently residing in the UK with her hubby (aka Mr. James), Mrs. James is a Jill of all trades: beauty writer, mother, traveler, stylist, sheet mask enthusiast, self-taught makeup artist, singer, dancer, and — the cherry on top — MMA fighter. The former M.A.C Cosmetics employee is now a freelance artist, sharing her wealth of knowledge — and of course, recommendations — on all things makeup and skincare, with an emphasis on Korean products. Her recent mentions include the popular Son&Park Beauty Water and her tips on anti-aging K-beauty. Needless to say, I’m taking note.

@Sharmtoaster

LA-based blogger, New Jersey native, and aspiring anthropology major, Sharmili (who goes by Mili) combines her quirky personality with a passion for beauty on her blog and Instagram @sharmtoaster. Catch up with her on her blog where she shares her adventures in K-beauty, her reviews on drugstore brands, tips for flat lays for the feed, and much more.

@Gamine.Beauty

 

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A post shared by Ashley I Gamine Beauty (@gamine.beauty) on May 27, 2019 at 4:14pm PDT

Ashley Hasegawa, the pixie cut-adorning charmer behind @gamine.beauty, is a San Franciscan beauty and lifestyle blogger and model/actress. She currently flexes her multiskilled abilities as an independent beauty brand specialist; she’s a freelance education/product specialist for Korean mega-cosmetics conglomerate AmorePacific (and in particular, their brand Sulwhasoo), as well as a West Coast Trainer for quirky cosmetic line Too Cool for School. We love that the late 20-something is a self-proclaimed “ingredient nerd” who promises to only post products that she truly swears by. Check out her newly-launched beauty blog (her first review is on the Swanicoco CC Pact) — I personally can’t wait to see what other products receive her stamp of approval.

@HiddenHarmonyWorld

Beauty junkie Binita is the face behind the Instagram, Hidden Harmony World, and she’s no rookie in the skincare game. Binita runs the gamut of beauty and skincare reviews, which encompasses both Western and Asian cosmetic brands. Follow Hidden Harmony, and you’ll get a glimpse of her go-to products (arranged in beautiful, well-lit flat lays, natch), as well as a taste of her lifestyle and travel moments on her blog of the same name.

What do you think are some of the prettiest Instagram feeds and blogs out there? Who do you follow?