Social networks: What are the benefits for your business?

A few figures alone allow us to grasp the influence that social networks have on consumer behavior:

• 96% are influenced by the e-reputation of the brand when buying online (source ludosln.net);
• 50% choose a local VSE/SME according to its e-reputation (ratings, comments, customer opinions…) (source reputationvip.com);
• 71% of consumers who have had a positive experience with a brand on social networks are likely to recommend it to their friends and family. (source: www.grizzlead.com);
• 62% of customers are sufficiently influenced by negative comments about a brand on social networks to stop being a customer. (source: www.grizzlead.com).

Due to a lack of time and/or knowledge in digital marketing, but also because they do not fully measure the benefits they can derive from it, many small businesses and convenience stores make little use of the potential of social networks. However, not taking advantage of social networks is tantamount to depriving themselves of an inexpensive and effective way to reach 64% of Luxembourg’s population, which has grown by more than 7% in the last 8 months.

So let’s take a closer look now at the various advantages that social networks bring to a local company’s digital strategy.