Product Requirements Document (PRD) Templates [Free Downloads]

PRD presentation template

There are times when you need a comprehensive overview so that everyone can understand what that product will do. You might be releasing a new offering or shipping a major update to an existing one. Because of the broad impact of the work ahead, product development teams typically need to present critical details to executives, partners, or other stakeholders. You want to showcase your product vision, your assumptions, and your plans to deliver value.

The presentation template download below includes a wide range of product information that you may want to capture. The text prompts indicate what level of detail you will want to include — but you can always add more or less.

If your organization already has a branded presentation theme then you can use the table of PRD elements to build out your own slide deck:

Product name

This one should be obvious

Vision

Where you want your product to be in the future

Description

Brief overview of what your product does and for whom

Team

Product manager, development team, designers, QA, etc.

Timing

Target release date

Status

Indication of current progress, such as “on track” or “at risk”

Background

Competitive landscape, user interviews, and other research

Strategic imperatives

Business case, including goals for your product and any supporting initiatives

Metrics

How product performance will be measured

Personas

Semi-fictional archetype that represents traits and behaviors of prospective customers

Use cases

Step-by-step description of different scenarios in which a user might use your product to solve a specific challenge

Assumptions

Hypothesis behind how your solutions will solve the customer’s problem, along with technical feasibility

Investment required

Budget, headcount, and other resources

Product architecture and components

Functional elements of the product and how they relate to one another

Core features

Discrete areas of functionality that deliver value to users

User experience (UX) and user interface (UI)

How the user will interact with the product and how the interfaces will look and behave

Acceptance criteria

Conditions that must bet met for the product to be accepted by the user or other systems

Scope

What will not be built at this time (ideas gleaned during development can be save for future)

Open questions

Any questions the team may have — whether answers yet exist or not

Agile PRD template

It is true that agile teams may not practice requirements gathering in a highly detailed way. But there is still a benefit to documenting and sharing the essence of what you are building. Agile product development teams usually work from themes, epics, user stories, and tasks. PRDs cover what a product should do. So when you are looking for an agile PRD template, it makes sense that you would focus on the most pertinent elements related to what you will build:

Epic name

Name of epic

Overview

Description of what you hope to achieve in this epic and any background information that will help inform the team

Target release

When you plan to ship the epic

Status

• Not started

• On track

• At risk

Owner

Name of product owner

Designer

Name of UX and UI designer

Developers

Names of developers or development team

QA

Names of QA managers or QA team

Strategic alignment

Brief explanation of how this supports business and product goals

User stories

List of user stories

Open questions

Anything the team has not yet answered

This is a basic template for listing user stories.

Epic

User story

Description

Priority

Notes

Name of the epic that the user story belongs to

As a [type of user], I want to [perform some task] so that I can [achieve some goal].

Be succinct

• High

• Medium

• Low

Provide any additional context or include open questions

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Feature requirements template

Products are comprised of many features. And as you continue to evolve and improve your offering, a lot of the product development team’s time will be spent delivering feature-level work. Writing detailed feature requirements is an essential part of a product manager’s work. You want to be sure to give the engineering team enough detail to avoid surprises later on — but not so much that they feel constrained. The benefit extends beyond the core development team too. Having feature requirements captured in a concise template is helpful for cross-functional teams who will support the launch of new functionality.

Feature

Name of the feature

Owner

Name of product manager

Team

List names of everyone involved, from designers to developers to QA to product marketers

Overview

Description of what the feature will entail — you can also include any background information that will help the team

Strategic alignment

Explanation of how this supports business and product goals — why are you building this feature now?

Value score

The value estimate for the feature

User challenge

The problem the user is trying to solve, along with ways that they may currently be attempting to solve it

Who it benefits

Who will benefit from the feature — link to any personas you have

Design / UX

Link to design explorations or mockups in progress

Impacted functionality

Take note of any other functionality that this feature may affect

Open questions

Anything the team has not yet answered

Lean PRD template

The goal of lean product development is to avoid the waste typically associated with top-heavy processes. Instead of separating the various groups involved with delivering a new user experience, lean practices put an emphasis on organizing around a core team who have a deep understanding of what customer and business needs. Naturally, lean teams choose a streamlined approach to requirements gathering:

Objective

Description of what you want to build — include how this effort aligns to overall strategy

Background and assumptions

Include any background information that will help the team (personas, customer interviews, etc.) along with assumptions behind your thinking

Features / user stories

List of planned features or user stories that will support the objective

User experience (flow and design)

Link to UX artifacts, such as a user story map, wireframes, or other design explorations

Constraints and dependencies

Note any roadblocks the team has already identified, such as timing of other work or impacted functionality

Open questions

Include any unknowns that the team may run into but has not yet answered

Release requirements template

A release is more than the bits of code that the team writes and ships. It is the opportunity to deliver a new customer experience — from the new functionality to the way that cross-functional teams support the go-to-market launch and beyond. With so many folks contributing to product success, it is critical to consider all of the elements that will impact your release (updating as progress happens to reflect the latest):

Name

Release name

Target release date

When you plan to ship the new customer experience

Status

• Not started

• On track

• At risk

Overview

Description of what you hope to achieve in this epic and any background information that will help inform the team

Team

List names and responsibilities of everyone involved, from designers to developers to QA to product marketers — include meeting cadence for the team as well

Strategic alignment

Explanation of how this new customer experience supports business and product goals

Personas

Link to user personas

Features

List of features that will ship with this release

Milestones

Cite important dates that will reflect the team’s progress

Dependencies

Include any constraints or related work that could impact the release timing

Notes

Open questions, additional background information, and anything else that the team may need quick access to