Photo and text standards and guidelines for Apple Business Connect

Photos help customers see what’s special about your business, so it’s important to follow these guidelines, giving your customers the best experience possible. Before you can add photos to Apple Business Connect, your organization must follow these photo and text standards and guidelines.

Apple reviews all photos before you can use them, and the review process can take up to 3 business days. These guidelines help ensure that photos you want to use are confirmed quickly. While they are in review, you can still add them to your Place Card or to a Showcase.

Note: There is a 100 photo limit for each organization, which includes all businesses associated with the organization.

Photo information

The photo file format can be HEIC, JPEG, or PNG.

A file’s name can contain spaces. It’s a good idea to consider how you name the photos. For example, if you have multiple locations for your business, make sure each file’s name can easily be identified for each location you have.

Photo type

Minimum size (in pixels)

Maximum size (in pixels)

Aspect ratio

Suggestion

Cover photos

1600 x 1040

4864 x 4864

195:76 or 2.5:1 (for display in Maps)

This should be a single photo that doesn’t contain promotional text, without watermarks or clipart.

Location photos

720 x 960

4864 x 4864

These should be specific to a single location and help instruct the customer of what to expect at this location, which could include exterior views, services or products provided, ambiance, and so on.

Showcase photos

492 x 492

4864 x 4864

1:1

Showcase photos should not contain text and should correspond to the title and body text of the showcase content.

Photo quality

To make sure your photos are high quality, follow these guidelines:

• The photo is relevant to your location and clearly distinguishable that it is of your location.

• Items in the photo are well lit.

• Photos aren’t deliberately blurry; however, it’s OK for one item in a photo to be the focus of the photo and for content in the photo’s background to be out of focus.

• Photos aren’t text-heavy or just screenshots.

• Photos aren’t obviously modified through use of filters, overlays, collages, or other edits.

• Photos don’t have a date or time stamp.

• Photos aren’t emoji, clipart, or stock photos.

• Photos can’t contain watermarks.

• Photos can’t contain vulgar, profane, or hateful content or promote any illegal, fraudulent, or manipulative activity.

• Photos content that’s inappropriate: violent or harmful, containing blood, weapons, drugs or drug paraphernalia, nudity, sexual content, pornography.

Photo permissions

Photos are related to your organization and must contain information about only the locations you own or have permission to manage. The following permission requirements must be met before an image can be used on Apple Business Connect:

• Your organization owns the photos or has the rights to upload them to Apple Business Connect and allows Apple to use them and share them.

• You have permission from every person in the photos to include them.

• Photo doesn’t contain trademark or other violate any third party intellectual property rights.

• Photos don’t otherwise violate Apple’s Terms of Service.

Photo safety

Photos must be safe for customers and must not contain:

• Child endangerment

• Sexualization of minors

• Harassing or threatening content

• Content promoting self-harm

• Content that would be doxxing or contain personally identifiable information

• Content related to extreme organizations or individuals

Photo authenticity

Photos must not contain:

• Spam

• Deceptive representation, language, or characters

• Conspiratorial content or misinformation

• Off-platforming

Photos, text, and objectionable content and behavior

Photos and text must not contain:

• Hate or coded hate speech

• Racist, misogynistic, derogatory, or discriminatory language

• Sexually explicit content or sexual solicitation

• Inappropriate emoji

• Content promoting the sale of illicit or regulated goods and services

Photo status

When you upload photos, Apple reviews them to make sure they meet the Apple photo and text standards and guidelines. You’re notified if photos you upload don’t meet these requirements.

Published Date: January 11, 2023