Netflix – Canvanizer – Canvanizer

Key Partners

1. Who are your key partners?
   2. Who are your key suppliers?

1. Who are your key partners?
   2. Who are your key suppliers?

Intellectual property license holders

Device manufacturers

mobile
smart tvs
set-top boxes

(Mobile) internet providers

App stores

Entertainment “guildes”

Government

Privacy
Child protection

Brands

Product placement partners

gift card retailers

Key Activities

1. What are your key activities?

1. What are your key activities?

Streaming content

Managing platform and apps service levels

Producing content

Negotiating content licences

Developing/maintaining analytics

Marketing

Value Proposition

1. What are your value propositions?

1. What are your value propositions?

Content you like

Watch whenever you like

Legal and safe access to new and exclusive shows/films

Advert free

Binge watch shows

Watcheable on anything with a screen and an internet connection

Download to watch offline

safe ad-free children’s channel

Customer Relationships

1. Your customer relationships?

1. Your customer relationships?

Subscription levels

Also including nudging strategy through registration

Suggest to discover

Exclusive shows (lock in)

Free month

bait-and-hook system to convert non-subscribers to subscribers

Customer Segments

1. Customer Segments

1. Customer Segments

Quality audio-visual consumers

Niche content consumers (comedy, drama, …)

Parents with young children