Meta’s merging Creator Studio with Business Suite

Change can be scary, but don’t panic — Meta’s incorporated all of your favorite Creator Studio tools into the new Business Suite.

If you’ve logged into Meta’s Creator Studio platform recently, you’ve probably noticed a big change.

Instead of the familiar dashboard, users are now greeted by a pop-up redirecting them to an updated Meta Business Suite.

Source: Meta

Though Creator Studio’s features were designed specifically for brands and content creators, Business Suite is a more comprehensive platform that has long been a popular tool for Page admins.

The new Business Suite includes all of Creator Studio’s basic features, like content scheduling and messaging, but offers creators more robust functionality, like access to insights, Ads Manager, and tools to manage monetization.

Source: Meta

For now, fans of Creator Studio can switch back to their preferred platform if they’re not interested in Business Suite, but that option won’t be around forever.

Meta is shutting down Creator Studio

Its tools will be merged with Meta Business Suite pic.twitter.com/t87abfptGR

— Matt Navarra (@MattNavarra) January 11, 2023