A company called ‘Great Joy’ has introduced an affordable full-frame anamorphic lens out of the blue. The lens is named like the company’s name (…’ Great Joy’) and it offers a 1.33X squeeze with an affordable price point of $750. Furthermore, the company introduces a 1.35X adapter that can push the squeeze to 1.8X. All available details are below.

‘Great Joy’: An affordable anamorphic lens that covers full-frame

This is how the company describes itself: “We’re a promising start-up based in China. GREAT JOY is a team of senior experts and professors from various fields. We are dedicated to presenting inspiring images and connecting creativity and future technologies for moving images and professional productions worldwide with Exceptional Quality, Exceptional Value, and Exceptional Affordability”. In the last two years, we’re surrounded by Chinese companies that produce outstanding products for filmmakers which truly disrupt the industry. Therefore, let’s give a chance to Great Joy as well.

“The Most Promising 1.8x Anamorphic Solution Ever”

As stated by Higizmos: “Inspired by the magic of light and shadow, GREAT JOY team worked days and nights to create this uniquely designed anamorphic lens. Fortunately, the product we gain far beyond our expectations. We are so glad to have you with us on this masterpiece exploring journey.” Currently, the lens is shown in a focal length of 60mm.

Lens specifications

Versatile Mount Options RF/E/L/Z
Ultra HD 8K Resolution
Lens Structure 13 Elements in 10 Groups
Ultra Lightweight

And here’re few seconds of test footage:

Great Joy 1.35X Anamorphic Adapter

The company also announced a 1.35X anamorphic adapter (very similar to SLR Magic) that can be adapted to spherical and anamorphic lenses. The adapter transforms spherical lens to1.35X, 1.33X anamorphic lens to 1.8X, and 1.5X anamorphic lens to 2X. By setting infinity focus on the main lens, the adjustment on the adapter allows you to focus on subjects from 0.7m distance to infinity. The Great Joy Anamorphic Adapter provides a 297° ultra-wide focusing ring rotation for precision focusing.

Price and availability

Both products are in the final development stage. The price of the 1.33X Anamorphic lens is $749, and the 1.35X Anamorphic Adapter is $449.