LocalBusiness – Schema.org Type

PropertyExpected TypeDescription

Properties from

LocalBusiness

openingHours
Text
The general opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ‘,’ separating each day. Day or time ranges are specified using a hyphen ‘-‘.

• Days are specified using the following two-letter combinations: Mo, Tu, We, Th, Fr, Sa, Su.
• Times are specified using 24:00 format. For example, 3pm is specified as 15:00, 10am as 10:00.
• Here is an example: <time itemprop="openingHours" datetime="Tu,Th 16:00-20:00">Tuesdays and Thursdays 4-8pm</time>.
• If a business is open 7 days a week, then it can be specified as <time itemprop="openingHours" datetime="Mo-Su">Monday through Sunday, all day</time>.


paymentAccepted
Text
Cash, Credit Card, Cryptocurrency, Local Exchange Tradings System, etc.


priceRange
Text
The price range of the business, for example $$$.

Properties from

Organization

actionableFeedbackPolicy
CreativeWork  or
URL
For a NewsMediaOrganization or other news-related Organization, a statement about public engagement activities (for news media, the newsroom’s), including involving the public – digitally or otherwise — in coverage decisions, reporting and activities after publication.


address
PostalAddress  or
Text
Physical address of the item.


aggregateRating
AggregateRating
The overall rating, based on a collection of reviews or ratings, of the item.


alumni
Person
Alumni of an organization.

Inverse property:

alumniOf

areaServed
AdministrativeArea  or
GeoShape  or
Place  or
Text
The geographic area where a service or offered item is provided.
Supersedes

serviceArea.


award
Text
An award won by or for this item.
Supersedes

awards.


brand
Brand  or
Organization
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.


contactPoint
ContactPoint
A contact point for a person or organization.
Supersedes

contactPoints.


correctionsPolicy
CreativeWork  or
URL
For an Organization (e.g. NewsMediaOrganization), a statement describing (in news media, the newsroom’s) disclosure and correction policy for errors.


department
Organization
A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe.


dissolutionDate
Date
The date that this organization was dissolved.


diversityPolicy
CreativeWork  or
URL
Statement on diversity policy by an Organization e.g. a NewsMediaOrganization. For a NewsMediaOrganization, a statement describing the newsroom’s diversity policy on both staffing and sources, typically providing staffing data.


diversityStaffingReport
Article  or
URL
For an Organization (often but not necessarily a NewsMediaOrganization), a report on staffing diversity issues. In a news context this might be for example ASNE or RTDNA (US) reports, or self-reported.


duns
Text
The Dun & Bradstreet DUNS number for identifying an organization or business person.


email
Text
Email address.


employee
Person
Someone working for this organization.
Supersedes

employees.


ethicsPolicy
CreativeWork  or
URL
Statement about ethics policy, e.g. of a NewsMediaOrganization regarding journalistic and publishing practices, or of a Restaurant, a page describing food source policies. In the case of a NewsMediaOrganization, an ethicsPolicy is typically a statement describing the personal, organizational, and corporate standards of behavior expected by the organization.


event
Event
Upcoming or past event associated with this place, organization, or action.
Supersedes

events.


faxNumber
Text
The fax number.


founder
Person
A person who founded this organization.
Supersedes

founders.


foundingDate
Date
The date that this organization was founded.


foundingLocation
Place
The place where the Organization was founded.


funder
Organization  or
Person
A person or organization that supports (sponsors) something through some kind of financial contribution.


funding
Grant
A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo.

Inverse property:

fundedItem

globalLocationNumber
Text
The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.


hasCredential
EducationalOccupationalCredential
A credential awarded to the Person or Organization.


hasMerchantReturnPolicy
MerchantReturnPolicy
Specifies a MerchantReturnPolicy that may be applicable.
Supersedes

hasProductReturnPolicy.


hasOfferCatalog
OfferCatalog
Indicates an OfferCatalog listing for this Organization, Person, or Service.


hasPOS
Place
Points-of-Sales operated by the organization or person.


interactionStatistic
InteractionCounter
The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used.
Supersedes

interactionCount.


isicV4
Text
The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.


iso6523Code
Text
An organization identifier as defined in ISO 6523(-1). Note that many existing organization identifiers such as leiCode, duns and vatID can be expressed as an ISO 6523 identifier by setting the ICD part of the ISO 6523 identifier accordingly.


keywords
DefinedTerm  or
Text  or
URL
Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.


knowsAbout
Text  or
Thing  or
URL
Of a Person, and less typically of an Organization, to indicate a topic that is known about – suggesting possible expertise but not implying it. We do not distinguish skill levels here, or relate this to educational content, events, objectives or JobPosting descriptions.


knowsLanguage
Language  or
Text
Of a Person, and less typically of an Organization, to indicate a known language. We do not distinguish skill levels or reading/writing/speaking/signing here. Use language codes from the IETF BCP 47 standard.


legalName
Text
The official name of the organization, e.g. the registered company name.


leiCode
Text
An organization identifier that uniquely identifies a legal entity as defined in ISO 17442.


location
Place  or
PostalAddress  or
Text  or
VirtualLocation
The location of, for example, where an event is happening, where an organization is located, or where an action takes place.


logo
ImageObject  or
URL
An associated logo.


makesOffer
Offer
A pointer to products or services offered by the organization or person.

Inverse property:

offeredBy

member
Organization  or
Person
A member of an Organization or a ProgramMembership. Organizations can be members of organizations; ProgramMembership is typically for individuals.
Supersedes

members,

musicGroupMember.

Inverse property:

memberOf

memberOf
Organization  or
ProgramMembership
An Organization (or ProgramMembership) to which this Person or Organization belongs.

Inverse property:

member

naics
Text
The North American Industry Classification System (NAICS) code for a particular organization or business person.


nonprofitStatus
NonprofitType
nonprofitStatus indicates the legal status of a non-profit organization in its primary place of business.


numberOfEmployees
QuantitativeValue
The number of employees in an organization, e.g. business.


ownershipFundingInfo
AboutPage  or
CreativeWork  or
Text  or
URL
For an Organization (often but not necessarily a NewsMediaOrganization), a description of organizational ownership structure; funding and grants. In a news/media setting, this is with particular reference to editorial independence. Note that the funder is also available and can be used to make basic funder information machine-readable.


owns
OwnershipInfo  or
Product
Products owned by the organization or person.


parentOrganization
Organization
The larger organization that this organization is a subOrganization of, if any.
Supersedes

branchOf.

Inverse property:

subOrganization

publishingPrinciples
CreativeWork  or
URL
The publishingPrinciples property indicates (typically via URL) a document describing the editorial principles of an Organization (or individual, e.g. a Person writing a blog) that relate to their activities as a publisher, e.g. ethics or diversity policies. When applied to a CreativeWork (e.g. NewsArticle) the principles are those of the party primarily responsible for the creation of the CreativeWork.

While such policies are most typically expressed in natural language, sometimes related information (e.g. indicating a funder) can be expressed using schema.org terminology.


review
Review
A review of the item.
Supersedes

reviews.


seeks
Demand
A pointer to products or services sought by the organization or person (demand).


slogan
Text
A slogan or motto associated with the item.


sponsor
Organization  or
Person
A person or organization that supports a thing through a pledge, promise, or financial contribution. E.g. a sponsor of a Medical Study or a corporate sponsor of an event.


subOrganization
Organization
A relationship between two organizations where the first includes the second, e.g., as a subsidiary. See also: the more specific ‘department’ property.

Inverse property:

parentOrganization

taxID
Text
The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain.


telephone
Text
The telephone number.


unnamedSourcesPolicy
CreativeWork  or
URL
For an Organization (typically a NewsMediaOrganization), a statement about policy on use of unnamed sources and the decision process required.


vatID
Text
The Value-added Tax ID of the organization or person.

Properties from

Place

additionalProperty
PropertyValue
A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.

Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, …) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.


address
PostalAddress  or
Text
Physical address of the item.


aggregateRating
AggregateRating
The overall rating, based on a collection of reviews or ratings, of the item.


amenityFeature
LocationFeatureSpecification
An amenity feature (e.g. a characteristic or service) of the Accommodation. This generic property does not make a statement about whether the feature is included in an offer for the main accommodation or available at extra costs.


branchCode
Text
A short textual code (also called “store code”) that uniquely identifies a place of business. The code is typically assigned by the parentOrganization and used in structured URLs.

For example, in the URL http://www.starbucks.co.uk/store-locator/etc/detail/3047 the code “3047” is a branchCode for a particular branch.


containedInPlace
Place
The basic containment relation between a place and one that contains it.
Supersedes

containedIn.

Inverse property:

containsPlace

containsPlace
Place
The basic containment relation between a place and another that it contains.

Inverse property:

containedInPlace

event
Event
Upcoming or past event associated with this place, organization, or action.
Supersedes

events.


faxNumber
Text
The fax number.


geo
GeoCoordinates  or
GeoShape
The geo coordinates of the place.


geoContains
GeospatialGeometry  or
Place
Represents a relationship between two geometries (or the places they represent), relating a containing geometry to a contained geometry. “a contains b iff no points of b lie in the exterior of a, and at least one point of the interior of b lies in the interior of a”. As defined in DE-9IM.


geoCoveredBy
GeospatialGeometry  or
Place
Represents a relationship between two geometries (or the places they represent), relating a geometry to another that covers it. As defined in DE-9IM.


geoCovers
GeospatialGeometry  or
Place
Represents a relationship between two geometries (or the places they represent), relating a covering geometry to a covered geometry. “Every point of b is a point of (the interior or boundary of) a”. As defined in DE-9IM.


geoCrosses
GeospatialGeometry  or
Place
Represents a relationship between two geometries (or the places they represent), relating a geometry to another that crosses it: “a crosses b: they have some but not all interior points in common, and the dimension of the intersection is less than that of at least one of them”. As defined in DE-9IM.


geoDisjoint
GeospatialGeometry  or
Place
Represents spatial relations in which two geometries (or the places they represent) are topologically disjoint: “they have no point in common. They form a set of disconnected geometries.” (A symmetric relationship, as defined in DE-9IM.)


geoEquals
GeospatialGeometry  or
Place
Represents spatial relations in which two geometries (or the places they represent) are topologically equal, as defined in DE-9IM. “Two geometries are topologically equal if their interiors intersect and no part of the interior or boundary of one geometry intersects the exterior of the other” (a symmetric relationship).


geoIntersects
GeospatialGeometry  or
Place
Represents spatial relations in which two geometries (or the places they represent) have at least one point in common. As defined in DE-9IM.


geoOverlaps
GeospatialGeometry  or
Place
Represents a relationship between two geometries (or the places they represent), relating a geometry to another that geospatially overlaps it, i.e. they have some but not all points in common. As defined in DE-9IM.


geoTouches
GeospatialGeometry  or
Place
Represents spatial relations in which two geometries (or the places they represent) touch: “they have at least one boundary point in common, but no interior points.” (A symmetric relationship, as defined in DE-9IM.)


geoWithin
GeospatialGeometry  or
Place
Represents a relationship between two geometries (or the places they represent), relating a geometry to one that contains it, i.e. it is inside (i.e. within) its interior. As defined in DE-9IM.


globalLocationNumber
Text
The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.


hasDriveThroughService
Boolean
Indicates whether some facility (e.g. FoodEstablishment, CovidTestingFacility) offers a service that can be used by driving through in a car. In the case of CovidTestingFacility such facilities could potentially help with social distancing from other potentially-infected users.


hasMap
Map  or
URL
A URL to a map of the place.
Supersedes

map,

maps.


isAccessibleForFree
Boolean
A flag to signal that the item, event, or place is accessible for free.
Supersedes

free.


isicV4
Text
The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.


keywords
DefinedTerm  or
Text  or
URL
Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.


latitude
Number  or
Text
The latitude of a location. For example 37.42242 (WGS 84).


logo
ImageObject  or
URL
An associated logo.


longitude
Number  or
Text
The longitude of a location. For example -122.08585 (WGS 84).


maximumAttendeeCapacity
Integer
The total number of individuals that may attend an event or venue.


openingHoursSpecification
OpeningHoursSpecification
The opening hours of a certain place.


photo
ImageObject  or
Photograph
A photograph of this place.
Supersedes

photos.


publicAccess
Boolean
A flag to signal that the Place is open to public visitors. If this property is omitted there is no assumed default boolean value


review
Review
A review of the item.
Supersedes

reviews.


slogan
Text
A slogan or motto associated with the item.


smokingAllowed
Boolean
Indicates whether it is allowed to smoke in the place, e.g. in the restaurant, hotel or hotel room.


specialOpeningHoursSpecification
OpeningHoursSpecification
The special opening hours of a certain place.

Use this to explicitly override general opening hours brought in scope by openingHoursSpecification or openingHours.


telephone
Text
The telephone number.


tourBookingPage
URL
A page providing information on how to book a tour of some Place, such as an Accommodation or ApartmentComplex in a real estate setting, as well as other kinds of tours as appropriate.

Properties from

Thing

additionalType
URL
An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax – the ‘typeof’ attribute – for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.


alternateName
Text
An alias for the item.


description
Text
A description of the item.


disambiguatingDescription
Text
A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.


identifier
PropertyValue  or
Text  or
URL
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.


image
ImageObject  or
URL
An image of the item. This can be a URL or a fully described ImageObject.


mainEntityOfPage
CreativeWork  or
URL
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.

Inverse property:

mainEntity

name
Text
The name of the item.


potentialAction
Action
Indicates a potential Action, which describes an idealized action in which this thing would play an ‘object’ role.


sameAs
URL
URL of a reference Web page that unambiguously indicates the item’s identity. E.g. the URL of the item’s Wikipedia page, Wikidata entry, or official website.


subjectOf
CreativeWork  or
Event
A CreativeWork or Event about this Thing.

Inverse property:

about

url
URL
URL of the item.