How to Use Instagram for Business [Free Guide + Templates]

According to Instagram, over 2 million businesses use their platform to connect with their audiences. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.

It’s not too late to get your business set up with Instagram, but when you do, it’s important to go about it in the right way. Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to a successful Instagram account. You will also need to consider what the goal of your business’ Instagram account is and be willing to experiment with different features like Instagram Reels and Stories.

That’s why HubSpot and Agorapulse have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines to the anatomy of the perfect Instagram post. We also have a special guest chapter from world-renowned Instagram expert Jenn Herman to help you navigate Instagram’s algorithms as they update.

Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.