How to Add Your Business to Apple Maps

Learning how to add a business to Apple Maps is a great way to improve your company’s local SEO performance, drive more traffic and sales, and increase your revenue. 

While Google — for its Maps and Search services, as well as Google reviews — remains a top priority for brands looking to manage their local listings and build their online presence, Apple’s own navigation tool has business-critical, too. 

Here are some of the reasons why you should add your business to Apple Maps and integrate Apple’s platform into your local listing management strategy. 

• According to

  Local SEO Guide

  , Apple Maps attracts approximately 75 to 100 million users a month in the US. 

• Every Apple device — iPhones, iPads, Macs — comes with Apple Maps built in.

• Apple Maps is integrated with Siri. The app also features crowd-sourced online listings and information about local businesses, such as

  online reviews

  , ratings, deals, photos, and turn-by-turn directions.

Manage Your Listing Information on Apple Maps

Keeping your local listing information accurate and up-to-date can be difficult across many different platforms and business review sites, especially for brands managing a large number of locations.

This is where a local listing management solution can help.

By deploying a software solution to manage your local listings, you gain a greater level of control over what’s being said about your brand — and therefore how it’s being perceived by searchers — across platforms like Apple Maps, Google, Facebook, Tripadvisor, and Yelp, among many others.

Local Listings by ReviewTrackers, for example, saves users time by automatically syncing listing information with Apple Maps. This means that you can easily update your business name, address, phone number, and hours directly from ReviewTrackers’ online reputation management software dashboard.

The software feature works seamlessly with the Local Search Rank checker, which helps teams track and improve the local search performance of their listings.

By knowing where your listings and locations rank online, you can fuel your local SEO strategy and create more opportunities to claim local search traffic.

For more information on how to add your business to Apple Maps, as well as other tips and tricks for managing your listings on the platform, check out this blog post’s sections:

Find out your brand’s online reputation score

Take the guesswork out of your strategy. Instantly generate your brand’s online Reputation Scorecard, complete with review highlights, ratings, keyword trends and more.

Customers Can Review Your Business on Apple Maps

Monitoring your brand’s online reputation is another important reason for getting your business listed on Apple Maps. 

At this time, the service continues to syndicate reviews from third-party data providers like Yelp and Tripadvisor. However, Apple Maps is expected to rely less on these providers, which currently serve as the platform’s sources of reviews and photos of businesses and other points of interest. 

Now, users can improve the map by rating places they visit and sharing photos to help others.

Why Should I Add My Business to Apple Maps?

Is your business on Apple Maps? If not, it makes sense to get listed as soon as possible. 

As part of your brand’s local listing management strategy, you should aim to have your business locations show up in search results or when a user says, “Hey, Siri, find me the closest Filipino restaurant,” or “Hey Siri, what are the best hotels in New York?” 

Even though Google is still the top navigation tool for consumers, there are many benefits to balancing your company’s presence across multiple platforms, online directories, business review sites, and maps services. 

What are “Apple Places on Maps” and “Apple Business Register”? 

You can use the new Apple Places on Maps website (formerly called Apple Maps Connect) to add or update your business information that’s shown in Apple Maps. 

The portal where your business listings (called “place cards”) are managed is called Apple Business Register. Think of it as akin to Google’s Google My Business dashboard. 

With Apple Business Register, business owners, marketers, and agencies can manage and control how a business appears within Apple’s ecosystem. The information you provide will sync across Apple apps like Maps, Siri, Spotlight, Wallet, and Safari.

Apple Business Register also enables claimed business locations to integrate other services, such as business chat and App Clips.

App Clips are a small part of an app that you can use to do something quickly, like rent a bike, pay for parking, or order food. On Apple Business Register, you can choose which App Clips that have been registered for your place can appear on your place card. This makes your listings more transactional and helps encourage potential customers to take action when they come across your business information on Apple Maps.