How Google Maps Can Benefit Your Business - 5 Advantages

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1. Google Maps Helps People Find Your Business

As mentioned, one of Google Maps’ largest assets is it allows people to quickly find your business. The local search capabilities allow Google Maps to pin and list businesses that relate to the user’s search. The user can easily view their options before deciding to visit or contact the business.

Google Maps acts as both a search engine to find the business users are searching for, and then as a map to direct users to that location.

This is especially important since nearly 1/3 of all mobile searches are related to location, meaning Google Maps is a critical driver of mobile traffic.

2. Google Maps Allows People to Quickly Contact Your Business

When users view your Google Maps listing, the platform provides a comprehensive index of your business which includes your company’s phone number. And since most Google Map searches are performed by phone, they can call your business with just one tap.

Since people use Google Maps to make a decision (e.g. where to find donuts or locate a nearby clothing store), the platform provides users with the ability to easily contact the business, ask questions, and then decide to visit or not. It makes it easy for users to take the next step and for businesses to directly connect with potential customers.

3. Google Maps Encourages People to Visit Your Location or Website

In addition to providing a business phone number, Google Maps also highlights other contact or visiting information.

For brick and mortar stores, such as shops or restaurants, users can quickly explore your business’ profile and find directions, all from one central location. No need to toggle between apps or web pages. It’s a simple scroll and tap between a lead and a customer.

For businesses that sell services or products that require more research or are a larger purchase, the Google Maps listing links directly to your website. Users can research and learn more about the company in an easy-to-access manner.

The Google Maps platform is a driver for both in-person and website traffic.

Of course, this means your website needs to be designed for mobile screens to convert Google Maps business traffic!

4. Google Maps Displays Your Business with Images

Users nowadays are infatuated with images. When exploring or evaluating a business, imagery can easily be the deciding factor.

Let’s take, for example, that you are deciding between two restaurants for brunch with friends. After looking at the reviews and menu (right from your Google Maps business listing), you turn to the photos of the food.

For the restaurant with more and better images, they will more times than not win your decision.

Up-to-date information and content are important, photos and images bring a visual representation of your business that otherwise would be lost.

We recommend that your business shares images to your listing (through your Google Business Profile). But even more powerful are the photos your customers post through reviews.

5. Google Maps Offers Customer Credibility Through Reviews

Nothing builds brand trust more than social confirmation from others, and the most successful way to do this is through online reviews, which Google Maps displays in the profile listing.

Google Maps’ business credibility includes: